Lee Enterprises Reports Ad Revenue Growth of 6.1% in July

August 12, 2004

DAVENPORT, Iowa--(BUSINESS WIRE)--Aug. 12, 2004--Lee Enterprises, Incorporated (NYSE:LEE), reported today that same property advertising revenue in July increased 6.1 percent over a year ago.

On a same property(2) basis, which excludes the effects of acquisitions and divestitures, retail advertising revenue increased 1.6 percent. Classified advertising revenue increased 11.3 percent, with employment up 16.2 percent, automotive up 3.7 percent, real estate up 12.2 percent, other newspaper classified categories up 11.3 percent, and classified in non-daily publications up 13.7 percent. National advertising revenue, a small category for Lee, increased 11.3 percent. Niche publication revenue increased 2.5 percent and online advertising revenue increased 24.6 percent. Circulation revenue declined 0.6 percent.

Total same property operating revenue increased 4.8 percent. Including the effect of acquisitions and divestitures, total advertising revenue increased 7.7 percent, and total operating revenue increased 6.4 percent.

Mary Junck, chairman and chief executive officer, said: "A continued strong comeback in classified fueled our growth in July, with most key categories in double digits. Retail growth continued at a slower pace, reflecting a few more bumps in what has been a gradual economic recovery."

Commenting on several recent circulation announcements in the industry, she said: "We are committed to delivering to advertisers the number of readers we promise. As you might expect, our newspapers have controls in place at crucial levels to ensure we are able to do so. Nonetheless, recent problems reported by other companies have heightened our sensitivity, and we are continuing to make the accuracy of our circulation figures a high priority."

Revenue statistics for July and year to date follow.

Lee Enterprises is based in Davenport, Iowa, and is the premier publisher of daily newspapers in midsize markets. Lee owns 38 daily newspapers and a joint interest in six others, along with associated online services. Lee also publishes nearly 200 weekly newspapers, shoppers and classified and specialty publications. Lee stock is traded on the New York Stock Exchange under the symbol LEE. More information about Lee Enterprises is available at www.lee.net.


                     LEE ENTERPRISES, INCORPORATED
                    Revenue and Statistical Summary
                              (Unaudited)

                           OPERATING REVENUE

                            July                    Year to Date
----------------------------------------------------------------------
(Thousands)           2004     2003    %         2004     2003    %
----------------------------------------------------------------------
Advertising
 revenue:
 Retail........... $20,614  $20,289   1.6 %  $230,750 $224,288   2.9 %
 National.........   1,175    1,056  11.3      14,888   12,808  16.2
 Classified:
  Daily
   newspapers:
   Employment.....   3,809    3,277  16.2      35,153   30,872  13.9
   Automotive.....   3,560    3,433   3.7      33,095   33,643  (1.6)
   Real estate....   3,065    2,731  12.2      28,489   25,725  10.7
   All other......   2,545    2,287  11.3      24,279   22,959   5.7
  Other
   publications...   3,238    2,849  13.7      29,931   28,437   5.3
----------------------------------------------------------------------
 Total classified
  revenue.........  16,217   14,577  11.3     150,947  141,636   6.6
 Niche
  publications....     904      882   2.5       9,098    7,104  28.1
 Online...........     979      786  24.6       8,946    6,640  34.7
----------------------------------------------------------------------
Total advertising
 revenue..........  39,889   37,590   6.1     414,629  392,476   5.6
Circulation.......  10,549   10,618  (0.6)    108,005  108,184  (0.2)
Commercial
 printing.........   1,390    1,342   3.6      15,993   15,556   2.8
Online services
 and other........   2,020    1,826  10.6      21,697   19,708  10.1
----------------------------------------------------------------------
Total same
 property
 operating
 revenue..........  53,848   51,376   4.8     560,324  535,924   4.6
Acquisitions......     805        -    NM       3,623        -    NM
----------------------------------------------------------------------
Total operating
 revenue.......... $54,653  $51,376   6.4 %  $563,947 $535,924   5.2 %
======================================================================

                  DAILY NEWSPAPER ADVERTISING VOLUME

                            July                    Year to Date
----------------------------------------------------------------------
(Thousands of
 Inches)              2004     2003    %         2004     2003    %
----------------------------------------------------------------------
Retail............     780      788  (1.0)%     8,518    8,500   0.2 %
National..........      42       36  16.7         454      391  16.1
Classified........   1,030      922  11.7       9,299    8,902   4.5
----------------------------------------------------------------------
Total, same
 property.........   1,852    1,746   6.1 %    18,271   17,793   2.7 %
======================================================================

NOTES:

(1) The month had one more Friday and Saturday and one fewer Tuesday
    and Wednesday than the prior period. The year to date had one more
    Friday and Saturday and one fewer Tuesday than the prior period.
(2) Same property comparisons exclude acquisitions and divestitures
    made in the current and prior year. Same property revenue also
    excludes revenue of Madison Newspapers, Inc. (MNI). Lee owns 50%
    of the capital stock of MNI, which for financial reporting
    purposes is reported using the equity method of accounting.
(3) The Company's fiscal year ends on September 30.
(4) The Company disclaims responsibility for updating information
    beyond release date.

The Private Securities Litigation Reform Act of 1995 provides a "Safe Harbor" for forward-looking statements. This release contains information that may be deemed forward-looking and that is based largely on the Company's current expectations and is subject to certain risks, trends and uncertainties that could cause actual results to differ materially from those anticipated. Among such risks, trends and other uncertainties are changes in advertising demand, newsprint prices, interest rates, labor costs, legislative and regulatory rulings and other results of operations or financial conditions, difficulties in integration of acquired businesses or maintaining employee and customer relationships and increased capital and other costs. The words "may," "will," "would," "could," "believes," "expects," "anticipates," "intends," "plans," "projects," "considers" and similar expressions generally identify forward-looking statements. Readers are cautioned not to place undue reliance on such forward-looking statements, which are made as of the date of this release. The Company does not publicly undertake to update or revise its forward-looking statements.

CONTACT: Lee Enterprises, Incorporated, Davenport
Dan Hayes, 563-383-2100
dan.hayes@lee.net
SOURCE: Lee Enterprises, Incorporated