LEE ENTERPRISES, INCORPORATED
                               400 Putnam Building
                               215 N. Main Street
                            Davenport, IA 52801-1924




                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

                                February 1, 1996



TO THE STOCKHOLDERS:

         The Annual Meeting of Stockholders of Lee Enterprises,  Incorporated, a
Delaware  corporation  (the  "Company"),  will  be  held  in  the  second  floor
conference  room of the offices of the Company,  215 N. Main Street,  Davenport,
Iowa, on February 1, 1996, at 9:00 A.M., for the following purposes:

         (1)      To elect three directors for terms of three years,
and one director for a term of one year;

         (2)      To consider and act upon a proposal to establish
an Annual Incentive Bonus Program for Key Executives;

         (3)      To consider and act upon a proposal to amend the
1990 Long Term Incentive Plan;

         (4)      To consider and act upon a proposal to amend and
extend the 1977 Employee Stock Purchase Plan;

         (5)      To consider and act upon a proposal to adopt the
1996 Stock Plan for Non-Employee Directors; and

         (6)      To transact such other business as may properly
come before the meeting or any adjournment thereof.

         The Board of  Directors  has fixed  December 8, 1995 as the record date
for the  determination of stockholders  entitled to notice of and to vote at the
meeting.

         You are invited to attend this meeting;  however,  if you do not expect
to attend in person you are urged to execute and return immediately the enclosed
proxy,  which is solicited by management.  You may revoke your proxy and vote in
person should you attend the meeting.



                           C. D. Waterman III, Secretary

Davenport, Iowa
December 27, 1995



                         LEE ENTERPRISES, INCORPORATED
                       1996 ANNUAL MEETING OF STOCKHOLDERS

                                 PROXY STATEMENT


         This Proxy Statement is furnished in connection  with the  solicitation
of proxies  by the Board of  Directors  of Lee  Enterprises,  Incorporated  (the
"Company"), to be voted at the annual meeting of the stockholders of the Company
to be held on Thursday, February 1, 1996, or at any adjournment thereof, for the
purposes set forth in the foregoing Notice of Annual Meeting.


         The  principal  executive  offices of the  Company  are  located at 400
Putnam Building, 215 N. Main Street, Davenport, Iowa 52801. This proxy statement
and the  enclosed  form of proxy are being  mailed to  stockholders  on or about
December 27, 1995,  together with a copy of the Company's  Annual Report for the
fiscal year ended September 30, 1995.


                                VOTING PROCEDURES

         Stockholders  of record at the close of  business  on  December 8, 1995
will be  entitled  to vote at the  meeting  or any  adjournment  thereof.  As of
December 8, 1995,  there were  34,223,986  shares of Common Stock and 13,169,862
shares  of Class B Common  Stock  outstanding.  Each  share of  Common  Stock is
entitled  to one vote at the  meeting;  each  share  of Class B Common  Stock is
entitled to ten votes at the meeting.

         The presence,  in person or by proxy, of a majority of the voting power
of Common Stock and Class B Common Stock of the Company  issued and  outstanding
and entitled to vote is necessary to constitute a quorum at the Annual  Meeting.
The affirmative vote of the holders of a plurality of the voting power of Common
Stock and Class B Common Stock  represented  in person or by proxy at the Annual
Meeting is required to elect directors,  and the affirmative vote of the holders
of a majority of the voting  power of Common  Stock and Class B Common  Stock is
required to act on Proposals 2, 3, 4 and 5 as more fully set forth in this Proxy
Statement and on any other matter properly brought before the meeting.

         Abstentions  from voting will be included for  purposes of  determining
whether the requisite  number of  affirmative  votes are received on any matters
submitted  to the  stockholders  for vote and,  accordingly,  will have the same
effect as a vote against such matters.  If a broker  indicates on the proxy that
it does not have  discretionary  authority  as to  certain  shares  to vote on a
particular  matter,  those shares will not be considered as present and entitled
to vote, and will have no effect on the vote, in respect to that matter.




         In  voting  by  proxy  with  regard  to  the  election  of   directors,
stockholders  may vote in favor of all nominees,  withhold their votes as to all
nominees or withhold their votes as to specific  nominees.  Stockholders  should
specify  their choices on the  accompanying  proxy card.  All properly  executed
proxy cards  delivered  by  stockholders  to the Company and not revoked will be
voted at the Annual  Meeting in  accordance  with the  directions  given.  If no
specific instructions are given with regard to the matters to be voted upon, the
shares  represented  by a signed  proxy card will be voted "FOR" the election of
all  directors  and the  approval of  Proposals  2, 3, 4 and 5 as more fully set
forth in this Proxy  Statement.  If any other  matters  properly come before the
Annual  Meeting,  the  persons  named as  proxies  will vote  upon such  matters
according to their judgment.

         Any  stockholder  delivering  a proxy has the power to revoke it at any
time  before  it is voted by  giving  written  notice  to the  Secretary  of the
Company,  by executing  and  delivering  to the Secretary a proxy card bearing a
later date or by voting in person at the Annual Meeting.


                                   PROPOSAL 1
                              ELECTION OF DIRECTORS

          Three directors are to be elected at the annual meeting to hold office
for three year terms expiring at the annual meeting of stockholders in 1999, and
one director is to be elected for a one year term expiring at the annual meeting
of stockholders in 1997. Each of the individuals named below is a nominee of the
Nominating  Committee  of the Board of  Directors;  each is presently a director
whose current term expires February 1, 1996.




          Proxies  will be voted for the election of these  nominees  unless the
stockholder  giving  the  proxy  withholds  such  authority.  If as a result  of
circumstances  not now known any of such nominees  shall be unable to serve as a
director,  proxies  will be voted  for the  election  of such  other  person  as
management may select.  Information about the nominees and directors  continuing
in office is set forth below:

                       NOMINEES FOR ELECTION AS DIRECTORS


                                                    Principal ..............    Proposed    Director
Nominee ....................................       Occupation            Age     Term         Since
- -------                                        --------------------      ---    --------    --------
                                                                                               

Rance E ....................................   President, Crain           57    3 years       1990
Crain ......................................   Communications (2)               (1999)

Richard D ..................................   President and Chief        53    3 years       1986
Gottlieb ...................................   Executive Officer (1)            (1999)

Phyllis ....................................   Retired (2)(4)             65    3 years       1977
Sewell .....................................                                    (1999)

Richard W ..................................   Consultant and Retired     72    1 year        1982
Sonnenfeldt ................................   Chief Executive Officer          (1997)
                                               of NAPP Systems Inc. (3)
DIRECTORS CONTINUING IN OFFICE Principal Remaining Director Director Occupation Age Term Since - -------- ---------------- --- --------- -------- Andrew E. Newman ........................ Chairman and CEO, 51 2 years 1991 Race Rock Interna- (1998) tional (2) Ronald L ................................ Vice President- 57 2 years 1986 Rickman ................................. Newspapers (1998) Lloyd G ................................. Chairman of the 69 2 years 1959 Schermer ................................ Board (1) (1998) J. P. Guerin ............................ Investor (1)(3) 66 1 year 1985 (1997) Charles E ............................... Chairman of the Board, 67 1 year 1990 Rickershauser, Jr. PS Group, Inc. (3)(4) (1997) Mark Vittert ............................ Investor (2)(4) 47 1 year 1986 (1997) (1) Member of Executive Committee (2) Member of Executive Compensation Committee (3) Member of Audit Committee (4) Member of Nominating Committee
Mr. Crain is the President and Editorial Director of Crain Communications, a diversified publishing company with its principal offices in Chicago, IL. Mr. Gottlieb was elected Chief Executive Officer of the Company on May 11, 1991, and prior thereto served as President and Chief Operating Officer. Until July, 1988, Mrs. Sewell was a Senior Vice President of Federated Department Stores. Mrs. Sewell is also a director of Pitney Bowes Inc., Stamford, CT and SYSCO Corporation, Houston, TX. From September 1, 1987 to September 28, 1990, Mr. Sonnenfeldt held the position of Chairman of the Board and Chief Executive Officer of NAPP Systems Inc., a subsidiary of the Company. He is a director of Solar Outdoor Lighting Co., Stuart, FL and TRIDEX Corporation, Westport, CT. He is also a member of the Council on Foreign Relations, the American Council on Germany, and is a Fellow of the IEEE. Mr. Newman is Chairman and CEO of Race Rock International, St. Louis, MO. He was Chairman of Edison Brothers Stores, Inc., until April 1995. He is a director of Dave & Buster's Inc., Dallas, TX; and Boatmen's Bancshares, Edison Brothers Stores, and Sigma-Aldrich Corporation, all of St. Louis, MO. On November 3, 1995, Edison Brothers Stores filed a petition for reorganization under Chapter XI of the United States Bankruptcy Code in the United States Bankruptcy Court in Wilmington, Delaware. Further proceedings are still pending. For more than the past 5 years, Mr. Rickman has been Vice President-Newspapers of the Company. Mr. Schermer was Chairman and Chief Executive Officer of the Company until May 11, 1991 when, upon his recommendation, the Board of Directors elected Mr. Gottlieb as Chief Executive Officer. Mr. Guerin is Vice-Chairman of Daily Journal Company, Los Angeles, CA and a director of PS Group, Inc., San Diego, CA and Chairman of Tapestry Films and Mitchum Securities Corp., Los Angeles, CA. Mr. Rickershauser is Chairman of the Board of PS Group, Inc., San Diego, CA. He is also a director of City National Corporation and of The Vons Companies, Inc., Los Angeles, CA. Mr. Vittert is a private investor and a director of Munsingwear, Inc., Minneapolis, MN and Dave and Buster's, Inc., Dallas, TX. DIRECTORS' MEETINGS AND COMMITTEES OF THE BOARD OF DIRECTORS The Company's Board of Directors met 5 times in fiscal 1995. The Company's Audit Committee met 3 times in fiscal 1995; its functions are to review the scope, timing and other considerations relative to the independent auditors' annual examination of financial statements, and the adequacy of internal control and the internal audit functions; and to evaluate the performance of external and internal auditors and the Company's accounting and financial departments. In addition, the Committee reviews professional services provided by the Company's independent auditors, in general, prior to rendering of such services, and the possible effect of any nonaudit-related services upon the independence of the Company's independent auditors. The Company's Nominating Committee met one time in fiscal year 1995; its functions are to consider and recommend to the Board all nominees for possible election and re-election to the Board, and to consider all matters relating to the size, composition and governance of the Board and the general subject matter, size and composition of Board committees. The Nominating Committee will consider nominees recommended by the stockholders. Recommendations should be sent to Charles E. Rickershauser, Jr., Chairman, Nominating Committee, c/o the Company, at the address shown on the cover of this Proxy Statement. The Company's Executive Compensation Committee met 3 times in fiscal 1995; its functions are to administer the Company's 1962 Deferred Compensation Unit Plan, the Supplementary Benefit Plan, the 1982 Incentive Stock Option Plan and the 1990 Long Term Incentive Plan; to establish salary ranges and salaries, bonus formulae and bonuses, and participation in other benefit plans or programs, for elected officers; to determine employment terminations involving payment to any individual in excess of $150,000, and to approve employment contracts for executives extending beyond one year; and to approve the position description, performance standards and Key Result Areas for Bonus Criteria for the Chief Executive Officer of the Company and to measure his performance thereunder. In addition, the Committee recommends to the Board of Directors significant employee benefit programs and bonus or other benefit plans affecting individuals on the executive payroll other than elected officers. No incumbent director attended fewer than 75% of the aggregate of (1) the total number of meetings of the Board of Directors and (2) the total number of meetings held by all committees of the Board on which he or she served during 1995. COMPENSATION OF DIRECTORS No Company employee receives any remuneration for acting as a director. In fiscal 1995 Messrs. Newman, Vittert, Crain, Rickershauser, Guerin, Schermer and Sonnenfeldt and Mrs. Sewell were paid a $24,400 annual retainer, $1,000 for each Board meeting attended and $700 for each Committee meeting attended. Committee chairmen were also paid $3,000 extra as an annual retainer for acting as such. Mr. Schermer received an additional stipend of $50,000 for his services as Chairman of the Board. Directors engaged to provide consultative services are compensated at the rate of $1,500 per diem. The Company in fiscal 1995 also paid to Mr. Sonnenfeldt $60,000 for consultative services rendered to the Company and its subsidiary, NAPP Systems Inc. No other non-employee director was paid additional compensation for consultative services in fiscal 1995. The Board of Directors has authorized non-employee directors, prior to the beginning of any Company fiscal year, to elect to defer receipt of all or any part of compensation a director might earn during such year. Amounts so deferred will be paid to the director upon his or her ceasing to be a director or upon attaining any specified age between 60 and 70, together with interest thereon at the average rate of interest earned by the Company on its invested funds during each year. Alternatively, directors may elect to have deferred compensation credited to a "rabbi trust" established by the Company with an independent trustee, which administers the investment of amounts so credited for the benefit and at the direction of the trust beneficiaries until their accounts are distributed under the deferred compensation plan. In November, 1995 the Board of Directors adopted the Stock Plan for Non-Employee Directors, which is more fully described in Proposal 5 in this Proxy Statement, in lieu of an increase or the annual cash retainer. Upon stockholder approval, non-employee directs will receive an annual grant of 500 shares of Common Stock, and may elect to receive all or 50% of the cash retainer and meeting fees described above in Common Stock of the Company. The Company also matches, on a dollar-for-dollar basis up to $5,000 annually, charitable contributions made by directors. EQUITY SECURITIES AND PRINCIPAL HOLDERS THEREOF The following table sets forth information as of December 8, 1995 as to each person known by the Company to own beneficially more than five (5%) percent of the Common Stock or Class B Common Stock of the Company. Percent Class B Percent Beneficial Owner Common Stock of Class Common Stock of Class - ---------------- ------------ -------- ------------ -------- Journal Limited ................................ 3,293,286 9.6% -- -- Partnership 4230 So. 33rd Street Lincoln, NE 68506 New England .................................... 991,000 6.29% -- -- Investment Co c/o Reich & Tang Asset Management, L.P 600 Fifth Avenue 8th Floor New York, NY 10020 Lloyd G. Schermer (1) .......................... 643,428 1.88% 1,183,186 8.98% c/o Lee Enterprises, Incorporated 215 N. Main Street Davenport, IA 52801 Betty A. Schermer (2) .......................... 472,272 1.38% 1,079,954 8.20% c/o Lee Enterprises, Incorporated 215 N. Main Street Davenport, IA 52801 (1) Includes (i) 80,322 Common and 455,028 Class B Common shares owned by a trust as to which Lloyd G. Schermer retains sole voting and investment powers; (ii) 277,254 Common shares subject to acquisition within 60 days by the exercise of outstanding stock options; (iii) 9,924 Common and 30,210 Class B Common shares held by a charitable foundation as to which Lloyd G. Schermer has shared voting and investment power; (iv) 348,838 Class B Common shares held by a charitable trust as to which Lloyd G. Schermer has sole voting and shared investment power; and (v) 110,020 Common and 110,020 Class B Common shares held by a trust and 165,908 Common and 239,090 Class B Common shares held by a charitable trust as to which Lloyd G. Schermer shares voting and investment powers. Lloyd G. Schermer disclaims beneficial ownership of 285,852 Common and 728,158 Class B Common shares listed above, and of the Common and Class B Common shares beneficially owned by Betty A. Schermer listed above and described in footnote (2) below. (2) Includes (i) 296,440 Common and 761,338 Class B Common shares owned by trusts under which Betty A. Schermer has sole voting and investment powers; (ii) 165,908 Common and 239,090 Class B Common shares owned by a charitable trust as to which Betty A. Schermer shares voting and investment powers, but disclaims all beneficial ownership; and (iii) 9,924 Common and 30,210 Class B Common shares held by a charitable foundation as to which Betty A. Schermer has shared voting and investment power, but disclaims all beneficial ownership. Betty A. Schermer also disclaims beneficial ownership of all Common and Class B Common shares beneficially owned by Lloyd G. Schermer listed and described in footnote (1) above.
The following table sets forth information as to the Common Stock and Class B Common Stock of the Company beneficially owned as of December 8, 1995 by each director, each of the named executive officers listed in the Summary Compensation Table below, and by all directors and executive officers as a group: Name and Address of Percent Class B Common Percent Beneficial Owner Common Stock of Class Stock of Class - ---------------- ------------ -------- -------------- -------- Larry L. Bloom (2).................... 13,040 * 0 0 1021 Carriage Place Drive Bettendorf, IA 52722 Rance E. Crain ...................... 2,000 * 0 0 220 E. 42nd Street Room 930 New York, NY 10017 Richard D. Gottlieb (1)(2)............. 510,472 1.492% 124,170 * 11 Deer Hill Road Pleasant Valley, IA 52767 J. P. Guerin (1)....................... 0 0 106,814 * 55 S. Grand Ave 34th Floor Los Angeles, CA 90024 Andrew E. Newman ...................... 2,000 * 0 0 501 N. Broadway St. Louis, MO 63102 Charles E ............................. 2,000 * 0 0 Rickershauser, Jr 355 S. Grand Ave 34th Floor Los Angeles, CA 90071 Ronald L. Rickman (2) ................. 289,756 * 79,746 * 3265 Woodcrest Drive Bettendorf, IA 52722 Lloyd G. Schermer (1)(2) .............. 939,868 2.746% 1,993,840 15.139% c/o Lee Enterprises, Incorporated 400 Putnam Building 215 N. Main Street Davenport, IA 52801 Gary N. Schmedding (1)(2) ............. 176,650 * 9,064 * 5743 Lewis Court Bettendorf, IA 52722 Phyllis Sewell ........................ 1,900 * 2,900 * 7716 Pinemeadow Cincinnati, OH 45224 Richard W. Sonnenfeldt ................ 1,800 * 200 * 4 Secor Drive Port Washington, NY 11050 Mark Vittert .......................... 2,000 * 0 0 750 S. Price Road Ladue, MO Floyd Whellan (1)(2) .................. 141,956 * 0 0 6401 Utica Ridge Road Bettendorf, IA All present executive officers ........ 2,199,173 6.341% 2,317,138 17.591% and directors as a group (17) * Less than one (1%) percent of the class. (1) The following directors and officers disclaim beneficial ownership of the following shares, included above, not owned personally by them or held for their benefit: Schermer, 758,124 Common Stock, 1,808,112 Class B Common Stock; Gottlieb, 22,804 Common Stock, 32,584 Class B Common Stock; Guerin, 2,850 Class B Common Stock; and Schmedding, 40 Common Stock. (2) This table includes the following shares subject to acquisition within 60 days by the exercise of outstanding stock options: Schermer, 277,254 Common Stock; Gottlieb, 426,266 Common Stock; Rickman, 239,736 Common Stock; Schmedding, 147,092 Common Stock; Whellan, 123,118 Common Stock; and Bloom, 8,340 Common Stock.
COMPENSATION OF EXECUTIVE OFFICERS The following tables and discussion summarize the compensation which the Company paid for services rendered in all capacities for the fiscal year ended September 30, 1995 to the chief executive officer of the Company and to each of the four other most highly compensated executive officers of the Company. All share and share price data, including stock option and restricted stock information, is stated to give effect to a two-for-one stock split declared November 9, 1995 to stockholders of record on November 20, 1995, pursuant to which shares were distributed as of December 8, 1995. Summary Compensation Table Annual Compensation Long Term Compensation (1) Awards Payouts (a) (b) (c) (d) (e) (f) (g) (h) (i) Other All Name and Annual Restricted Other Principal Compen- Stock Stock LTIP Compen- Position Year Salary($) Bonus($) sation($) Awards($) Options(#) Payouts($) sation($) -------- ---- --------- -------- --------- ---------- ---------- ---------- --------- (3) (4) (6) (7) Richard D. Gottlieb ............................ 1995 $460,000 $360,000 $ 5,000 $112,000 47,906 541,420 $ 94,092 President and ................................. 1994 421,000 315,750 0 96,600 40,000 478,827 165,302 Chief Executive Officer ....................... 1993 390,000 240,000 0 83,200 35,600 98,410 211,681 Ronald L. Rickman .............................. 1995 304,400 188,728 5,000 60,000 20,000 351,948 55,194 Vice-President-Newspapers ..................... 1994 289,920 176,851 0 51,750 20,000(5) 341,750 100,994 1993 270,400 170,352 0 56,800 31,200 64,077 154,962 Gary N. Schmedding ............................. 1995 237,900 198,667 5,000 60,000 20,000 169,791 48,463 Vice-President-Broadcast ...................... 1994 220,240 165,180 0 51,750 20,000(5) 242,098 107,623 1993 206,000 119,975 0 35,000 20,800 43,509 78,539 Floyd Whellan .................................. 1995 166,200 76,480 5,000 20,000 6,000 200,049 25,391 Vice-President - .............................. 1994 166,200 66,480 0 17,250 6,000 170,308 51,010 Human Resources ............................... 1993 160,200 52,800 0 16,000 6,800 37,972 51,734 Larry L. Bloom (2).............................. 1995 216,300 141,802 2,500 40,000 15,000 0 39,126 Vice President - Finance ....................... 1994 206,000 136,240 72,087 34,500 15,000 0 31,728 and Chief Financial Officer1993 ................ 73,790 65,256 0 11,200 6,400 0 0 (1) The Executive Compensation Committee of the Company meets each November following the conclusion of the Company's fiscal year to determine among other things, the amount of the annual bonus to be awarded and the long term compensation grants to be made, if any, for the fiscal year just concluded. The Summary Compensation Table includes the value of shares of restricted stock and the number of stock option shares granted by the Executive Compensation Committee under the Company's 1990 Long Term Incentive Plan in each of the years indicated for the corresponding fiscal year. (2) Mr. Bloom joined the Company in May, 1993. Mr. Bloom was paid additional compensation in 1994 in accordance with the Company's Relocation Policy to compensate him for certain costs and expenses incurred in connection with his relocation to the Company's corporate office. (3) Represents matching payments made by the Company to charitable organizations designated by the executive officer. (4) The amounts shown represent shares of restricted stock in the following amounts granted to the named individuals in 1993, 1994 and 1995, respectively: Mr. Gottlieb, 5,200, 5,600, and 5,600 shares; Mr. Rickman, 3,550, 3,000 and 3,000 shares; Mr. Schmedding, 2,250, 3,000 and 3,000 shares; Mr. Whellan, 1,000, 1,000 and 1,000 shares; and Mr. Bloom, 2,000 and 2,000 shares. The restricted stock awarded in 1993, 1994 and 1995 will vest on the third anniversary of the grant date. Holders of restricted stock are entitled to receive all cash dividends paid in respect thereof during the restricted period. At September 30, 1995, the number and market value of shares of restricted stock (including those awarded in November, 1995 but excluding those shares described in paragraph (6)(b) below) held by each of the named executive officers were as follows: Mr. Gottlieb, 16,400 shares ($355,675); Mr. Rickman, 9,550 shares ($207,116); Mr. Schmedding, 8,250 shares ($178,922); Mr. Whellan, 3,000 shares ($65,063); and Mr. Bloom, 4,700 shares ($101,931). (5) Includes replacement (reload) options awarded at exercise of non-qualified options with payment made with restricted stock; the replacement options were awarded to the following executive officers: (a) 1993 Mr. Rickman 7,000 shares; and Mr. Schmedding, 5,400 shares, (b) 1995 Mr. Gottlieb 7,906 shares. (6) The amounts shown represent the aggregate of (a) cash distributions to the named individuals under the Company's 1990 Long Term Incentive Plan in 1993, 1994, and 1995 for the three year performance cycles ending in those years; (b) the value at September 30, 1995 of restricted stock awarded in November, 1992 and vesting in November, 1995 for Mr. Gottlieb ($230,669), Mr. Rickman ($121,714), Mr. Schmedding ($93,492), and Mr. Whellan ($73,100); and (c) payments in 1994 and 1995 to distribute accrued deferred compensation account balances at September 30, 1994 and 1995 payable under the phaseout of the 1962 Deferred Compensation Unit Plan (discontinued in 1989). The 1994 and 1995 deferred compensation distributions, respectively, to the named executive officers and included in column (h) were as follows: Mr. Gottlieb, $15,270 and 310,751; Mr. Rickman, $25,991 and 230,234; Mr. Schmedding, $26,473 and 76,299; and Mr. Whellan, $10,100 and 126,948. (7) The amounts shown represent contributions by the Company on behalf of the named individuals to the Company's Retirement Account Plan and Supplemental Retirement Account, which as to the named executive officers in 1995 were as follows: Mr. Gottlieb, $94,092; Mr. Rickman, $55,194; Mr. Schmedding, $48,463; Mr. Whellan, $25,391; and Mr. Bloom, $39,126.
Option Grants In Last Fiscal Year Individual Grants (a) (b) (c) (d) (e) (f) % of Total Options Grant Options Granted to Exercise Date Name Granted Employees Price Expiration Present In Fiscal Year ($/Sh) Date Value($) (1) (2) ---- ------- ---------- --------- ---------- -------- Richard D. Gottlieb .................... 40,000 17.0% $ 20 08-Nov-05 $259,896 7,906 (3) 3.4% 20 11-Nov-00 92,975 Ronald L. Rickman ...................... 20,000 8.5% 20 08-Nov-05 129,360 Gary N. Schmedding ..................... 20,000 8.5% 20 08-Nov-05 129,360 Floyd Whellan .......................... 6,000 2.6% 20 08-Nov-05 38,808 Larry L. Bloom ......................... 15,000 6.4% 20 08-Nov-05 97,608 (1) The options granted to the named individuals were determined by the Executive Compensation Committee in November, 1995 following review of each individual's performance in fiscal year 1995, and become exercisable in installments of 30% of the original grant on each of the first and second anniversaries of the grant date and 40% on the third anniversary. All options are for Common Stock and have an exercise price equal to the closing market price of the stock on the grant date. The lesser of 25% or the maximum number of shares permitted by law are designated as incentive stock options, and the balance are non-qualified options. All options were granted under the Company's 1990 Long Term Incentive Plan, the provisions of which, among other things, allow an optionee exercising an option to satisfy the exercise price and withholding tax obligations by electing to have the Company withhold shares of stock otherwise issuable under the option with a fair market value equal to such obligations. The Plan also permits an optionee exercising an option to satisfy the exercise price by delivering previously awarded restricted stock or previously owned Common Stock. The limitations accompanying the restricted stock remain in effect and apply to the corresponding number of shares issued upon the stock option exercise until they lapse according to their original terms. (2) The "grant date present value" is a hypothetical value determined under the Black-Scholes Option Pricing Model. It is one of the methods permitted by the Securities and Exchange Commission for estimating the present value of options. The Company's stock options are not transferrable, and the actual value of the stock options that an executive officer may realize, if any, will depend on the excess of the market price on the date of exercise over the exercise price. The Black-Scholes Option Pricing Model is based on assumptions as to certain variables such as the volatility of the Company's stock price and prevailing interest rates, so there is no assurance that an individual will actually realize the option values presented in this table. (3) Replacement (reload) option awarded at exercise of a non-qualified option with payment made with restricted stock. The exercise price of the replacement option is the closing market price of the Company's Common Stock on the award date, and the replacement option has a term equal to the remaining term of the option exercised.
Aggregated Option Exercises In Last Fiscal Year and Fiscal Year End Option Values (a) (b) (c) (d) (e) Value of Number of Unexercised Unexercised In-the-Money Shares Value Options at Options at Acquired On Realized FY End (#) FY End ($) Name Exercise (#) ($) Exercisable/ Exercisable/ Unexercisable Unexercisable (1) (2) (3) (4) ---- ------------ ---------- ------------- ------------- Richard D. Gottlieb 40,000 $ 457,500 387,492 $3,200,652 128,920 566,233 Ronald L. Rickman 40,000 335,000 214,476 1,836,037 68,940 308,596 Gary N. Schmedding 10,000 91,684 126,872 1,087,145 60,380 258,861 Floyd Whellan 7,960 35,323 111,678 922,284 24,360 115,248 Larry L. Bloom 0 0 2,520 16,733 33,880 127,730 (1) All options are for Common Stock and were granted under the Company's 1982 Incentive Stock Option Plan or the 1990 Long Term Incentive Plan. (2) Market value of underlying securities at exercise date minus the exercise price. (3) Options granted under the Company's 1990 Long Term Incentive Plan become exercisable in three installments over a period of three years from the date of grant. The number of unexercisable options shown includes those granted by the Executive Compensation Committee in November, 1995 for the fiscal year just concluded. (4) Market value of underlying securities at September 30, 1995 ($21.69), minus the exercise price.
Long Term Incentive Plans - Awards in Last Fiscal Year The Executive Compensation Committee decided in January, 1993 to cancel, as to executive officers of the Company, outstanding performance units awarded for three year performance cycles ending in 1993 and 1994. The Committee recognized that such termination would have an adverse financial impact for the Company's executive officers, and determined in November, 1993 and 1994 to pay each executive officer, in cash, a discretionary amount equal to one-half of the value of performance units earned at the end of the 1993 and 1994 cycles. Each executive officer named in the Summary Compensation Table (except Mr. Bloom, who was not affected by the Committee's decision) received payment in cash, the amount of which is shown in column (h) of the Table. The Committee further determined in November, 1992 not to make any performance unit awards in future fiscal years under the Company's Long Term Incentive Plan. The Committee made its decisions after careful examination of the Plan, the award of performance units thereunder, and the relationship between award performance and the compensation objectives of the Committee for executive officers of the Company. The Committee does not intend to make performance unit awards during fiscal year 1996. Pension Plans Under the Company's Retirement Account and Supplementary Benefit Plans, the Company matches employee contributions up to 5% of employee compensation and, in addition, contributes 6.2% of a participant's total compensation plus an additional 5.7% of such compensation in excess of $60,600. These retirement plans are defined contribution plans and were adopted in 1980 to replace the Company's Pension Plan, a defined benefit plan. The Company and employee contributions are invested and the total amount standing to each employee's credit is paid following his or her retirement. The amounts credited in fiscal 1995 under the Retirement Account and Supplementary Benefit Plans to the accounts of the persons listed in the Summary Compensation Table were as follows: Mr. Gottlieb, $94,092; Mr. Rickman, $55,194; Mr. Schmedding, $48,463; Mr. Whellan, $25,391; and Mr. Bloom, $39,126. The Company's Pension Plan was superseded in 1980 by the Retirement Account Plan. Annual benefits under the Pension Plan payable upon retirement at age 65 to the individuals listed in the Summary Compensation Table are as follows: Mr. Gottlieb, $none; Mr. Rickman, $11,574; Mr. Schmedding, $1,376; Mr. Whellan, none; and Mr. Bloom, none. Executive Agreements The Company is obliged under written agreements to pay to Messrs. Gottlieb, Rickman, Schmedding and Whellan a multiple of three times the executive officer's base salary in the event of termination of his employment without cause. The Company determined in 1991 not to enter into such agreements in the future with its executive officers. Performance Presentation The following graph compares the yearly percentage change in the cumulative total shareholder return of the Company, the Standard & Poor's (S & P) 500 Stock Index, and the S & P Publishing/Newspapers Index, in each case for the five years ending September 30, 1995. Total shareholder return is measured by dividing (a) the sum of (i) the cumulative amount of dividends declared for the measurement period, assuming dividend reinvestment and (ii) the difference between the issuer's share price at the end and the beginning of the measurement period, by (b) the share price at the beginning of the measurement period. The (S & P) 500 Stock Index includes 500 U.S. companies in the industrial, transportation, utilities and financial sectors and is weighted by market capitalization. The S & P Publishing/Newspapers Index, which is also weighted by market capitalization, includes the following six publishing companies: Gannett Co., Inc., Knight-Ridder, Inc., The New York Times Company, The Times Mirror Company, Dow Jones & Company, Inc. and Tribune Company. Report of the Executive Compensation Committee of the Board of Directors on Executive Compensation The Committee The Executive Compensation Committee of the Board of Directors (the "Committee") is composed of four independent outside directors. No executive officer of the Company is a member of the Board of Directors of any company with which a member of the Committee is affiliated. The Board of Directors has delegated to the Committee the authority to review, consider and determine the compensation of the Company's executive officers and other key executive employees and, in accordance with Rule 16b-3 of the Exchange Act, make the final determination regarding awards of stock options, restricted stock, and other stock-based awards to such persons. Compensation Policies The Committee operates on the principle that the compensation of the Company's executive management, including its Chief Executive Officer and the other executive officers named in the Summary Compensation Table, should be competitive with compensation of executive management at comparable companies but should not be at the top of any range derived from such comparisons. The Committee also follows a policy of basing a significant portion of the cash compensation of senior executive officers on the operating performance of the Company, and of other members of the executive management team on the performance of the enterprises units or functions over which they exercise significant management responsibility. The Committee's policies are designed to assist the Company in attracting and retaining qualified executive management by providing competitive levels of compensation that integrate the Company's annual and long term performance goals, reward strong corporate performance, and recognize individual initiative and achievements. The Committee also believes that stock ownership by management and stock-based performance compensation arrangements are beneficial in the linking management's and stockholders' interests in the enhancement of stockholder value. The Company's executive compensation program is comprised of three elements: (1) base salary; (2) annual incentive bonus; and (3) long term incentive compensation. Base Salary Salary levels for executive management are set so as to reflect the duties and level of responsibilities inherent in the position, and to reflect competitive conditions in the lines of business in which the Company is engaged in the geographic areas where services are being performed. Comparative salaries paid by other companies in the industries and locations where the Company does business are considered in establishing the salary for a given position. The Company participates annually in the Towers Perrin Media Industry Compensation Survey, which is widely used in its industry and gives relevant compensation information on executive positions. The Company strives to place fully competent and highly performing executives at or above the median level of compensation, as reported annually in the Towers Survey. The Towers Survey provides annual compensation analyses for executives in the media industry based on revenues, industry segments including publishing and broadcasting, and market type and size. The statistical information, including revenues and compensation levels, provided by survey participants is utilized by the Towers Survey to develop statistical equations based on revenues, industry segments and markets. These equations, along with other data, are used by the Company to determine the median and other levels of compensation of the executive management of media companies with profiles comparable to that of the Company. Base salaries for executives named in the Summary Compensation Table are reviewed annually by the Committee taking into account the competitive level of pay as reflected in the Towers Survey. In setting base salaries, the Committee also considers a number of factors relating to the particular executive, including individual performance, level of experience, ability and knowledge of the job. Base salaries were increased in 1995 for executive management by 8.3% on a composite basis. The Committee believes the base salary levels are reasonable and necessary to retain these key employees. Annual Incentive Bonus Program The purpose of the annual incentive bonus program is to motivate and reward executive management so that they consistently achieve specific financial targets, and are compensated for the accomplishment of certain non-financial objectives. These targets and objectives are reviewed and approved by the Committee annually in conjunction with its review of the Company's strategic and operating plans. A target bonus level, stated as a percent of year end salary, is established for each member of the executive management team, other than executive officers, by the executive officer exercising responsibility over an enterprise unit or function. For executive officers other than the Chief Executive Officer, the bonus level and achievement targets are determined by the Chief Executive Officer and approved by the Committee. Similarly, the Committee determines the annual bonus opportunity and performance objectives of the Chief Executive Officer. While the annual incentive bonus awards for executives other than the Chief Executive Officer are generally approved upon the recommendation of the Chief Executive Officer, the Committee retains the right to adjust the recommended bonus awards to reflect its evaluation of the Company's overall performance. Long Term Incentive Plan Under the Company's Long Term Incentive Plan, the Committee is authorized, in its discretion, to grant stock options, restricted stock awards, and performance units payable in cash or restricted stock of the Company, in such proportions and upon such terms and conditions as the Committee may determine. The Committee meets in November of each year to evaluate the performance of the Company for the preceding fiscal year and determine the annual incentive bonus and long term incentive awards of executive management of the Company, for the fiscal year just ended. In November, 1995 the Committee made the following determinations with respect to long term compensation for the Company's executive management. Performance Unit Awards As noted above, performance unit awards made in 1990 and 1991 for the three year cycles ending in 1993 and 1994 were cancelled, as to executive officers, by the Committee in January, 1993. The Committee agreed to permit completion of the three year cycles and related performance unit awards previously made for persons other than executive officers, but made no performance unit awards for the three year cycles commencing in fiscal years 1993 and 1994. The Committee has considered and will continue to consider, in addition to objective performance criteria, certain non-quantitative factors including the accomplishment of specific goals established by the Board of Directors and the Committee in connection with long term compensation to executive officers for 1995 and succeeding years. Stock Option Grants The number of stock options granted to each executive officer in 1995 was determined by dividing a specified dollar amount for the grant by a hypothetical fair market value of the stock option as of the grant date, based upon the Black-Scholes Option Pricing Model. The more responsible the executive officer's position, the greater the dollar amount of the grant. All stock options granted have an exercise price equal to the fair market value of the Common Stock at time of grant. In order to assure the retention of high level executives and to tie the compensation of those executives to the creation of long term value for shareholders, the Committee provided that these stock options generally vest in specified portions over a three year period. Restricted Stock Awards In November, 1995, the Committee granted to executive officers and other key employees awards of restricted stock, which represent shares of the Common Stock and which the recipient cannot sell or otherwise transfer until the applicable restriction period lapses. The number of shares of restricted stock awarded is generally determined by dividing a specified dollar amount for the target award by the fair market value of the Company's Common Stock on the date such awards are approved. The number of shares then determined is reviewed by the Committee and may be increased or decreased to reflect a number of criteria including, but not limited to, the Company's past operating performance, the individual executive's role in accomplishment of the Company's operating objectives, and that individual's potential for long term growth and contribution to the Company's strategic objectives. Restricted stock awards are also intended to increase the ownership of executives in the Company, through which the value of long term stockholder ownership and growth can be enhanced. Compliance with Internal Revenue Code Section 162(m) Section 162(m) of the Internal Revenue Code generally disallows a tax deduction to public companies for compensation over $1 million paid to certain executive officers in any taxable year beginning on or after January 1, 1994. Performance-based compensation and payments in respect of binding obligations entered into prior to February 17, 1993 are not subject to the deduction limit if certain requirements are met. As more fully described in Proposals 2 and 3 below, the Company currently intends to structure the performance-based portion of the compensation of its executive officers in a manner that complies with Section 162(m). Compensation of Chief Executive Officer The Committee determined the 1995 base salary for the Company's Chief Executive Officer, Richard D. Gottlieb, in a manner consistent with the base salary guidelines applied to executive officers of the Company as described above. The annual bonus paid to Mr. Gottlieb for 1995 was based upon a subjective evaluation of the performance of the Company in relation to past years and the performance of comparable media companies, and to a lesser extent, his accomplishment of certain non-financial performance objectives. In making that evaluation, the Committee gave particular weight to the consistently high performance of the Company in relation to its peers in revenue growth, operating income growth, and operating cash flow growth, which contributed in 1994 and 1995 to record levels of revenue, operating income and operating cash flow. When examining the performance of peer group companies for the current and past three years, the Committee found the Company's performance, overall and in its primary business segments of newspaper publishing and broadcasting, to be equal to or better than the median performance of its peer group in all categories. The Committee made long term compensation awards of stock options and restricted stock to Mr. Gottlieb in 1995 by applying the same criteria described for the determination of such awards to other executive officers of the Company. The Committee did not consider past stock options and restricted stock grants to Mr. Gottlieb in determining the amount of his 1995 grants. The Committee did consider the consistently exceptional performance of the Company, as more particularly described above, in the final determination of such grants. Executive Compensation Committee Participation The current members of the Executive Compensation Committee are Phyllis Sewell, Chairman, Mark Vittert, Rance E. Crain and Andrew E. Newman. PROPOSAL 2 APPROVAL OF ANNUAL INCENTIVE BONUS PROGRAM FOR KEY EXECUTIVES Under section 162(m), which was added to the Internal Revenue Code of 1993, in order for compensation in excess of $1,000,000 for any taxable year paid to a person named in the Summary Compensation Table and employed by the Company on the last day of the taxable year to be deductible by the Company, such compensation must qualify as "performance-based". The Executive Compensation Committee (the "Committee") has adopted terms, subject to stockholder approval, under which annual cash incentive compensation to be paid to named executive officers subject to section 162(m) would be performance-based for purposes of exemption from the limitations of section 162(m). The terms adopted by the Committee are as follows: - The class of persons covered consists of those key executives of the Company who are from time to time members of the CEO Executive Group (or successor designation, or other successor group of executives, if any) and such other executive officers as are from time to time designated by the Committee. - The performance criteria for the annual incentive bonus program to covered executives for performance years 1997 and thereafter will be limited to objective tests based on one or more of the following: earnings, cash flow, customer satisfaction, revenues, financial growth, return and margin ratios, market performance, and total shareholder return, any of which may be measured either in absolute terms or as compared to another company or companies. Use of any other criterion will require ratification by stockholders if failure to obtain such approval would jeopardize the tax deductibility of future incentive payments. - In administering the incentive program and determining incentive awards, the Committee will not have the flexibility to pay a covered executive more than the incentive amount indicated by his or her attainment under the applicable payment schedule. The Committee will have the flexibility, based on its business judgment, to reduce this amount. - There will be a maximum individual annual cash incentive amount limit equal to 100% of the annual base salary of any covered executive for any performance year. This annual incentive payment maximum will not be increased without ratification by stockholders if failure to obtain such approval could result in future annual incentive payments not being tax deductible. It should be noted that while the Committee's intent is to prevent section 162(m) from limiting the deductibility of annual incentive compensation payments, final regulations and guidance for section 162(m) have not been adopted by the Internal Revenue Service. For this reason, and because of possible unforeseen future events, it is impossible to be certain that all annual incentive compensation paid by the Company to named executive officers will be tax deductible. The foregoing shall not preclude the Committee from making other compensation payments under different terms even if they do not qualify for tax deductibility under section 162(m). Hypothetical Payments Based On 1995 Results As discussed above, awards under the terms adopted by the Committee will be based upon performance goals to be established with respect to fiscal 1997 and future years. No incentive compensation under these terms has yet been earned by any covered executive, since the performance periods have not yet commenced. Accordingly, the amount of annual incentive compensation to be paid in the future to the Company's current or future named executive officers subject to section 162(m) cannot be determined at this time, since actual amounts will depend on actual performance measured against the attainment of the Committee's pre-established performance goals and on the Committee's discretion to reduce such amounts. The annual incentive compensation actually earned in fiscal 1995 by the named executive officers is included in the Summary Compensation Table on page , and the Committee believes that amounts in excess of $1 million qualify for tax deductibility by the Company under existing law and applicable regulations. In fiscal 1996 and thereafter, the Company will not be entitled to a deduction to the extent that the aggregate of salary and bonus payments and the value of restricted stock awards vesting in that year exceeds $1 million to a named executive officer. Had this proposal been in effect for 1995, and for 1996, the Committee believes that Section 162(m) would not have affected the compensation paid as reported in the Summary Compensation Table on page for the named executive officers in 1995, and will not affect anticipated compensation for 1996. The affirmative vote of a majority of the voting power of all Common Stock and Class B Common Stock present in person or by proxy, voting as a single class, a quorum being present, will be required for the approval of the foregoing proposal. THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE PROPOSAL TO APPROVE THE ANNUAL INCENTIVE BONUS PROGRAM FOR KEY EXECUTIVES. PROPOSAL 3 APPROVAL OF AMENDMENT TO THE 1990 LONG TERM INCENTIVE PLAN TO PRESERVE THE TAX DEDUCTIBILITY OF CERTAIN PLAN COMPENSATION The Company is proposing an amendment to the Company's 1990 Long Term Incentive Plan (the "LTIP"), which was approved by the stockholders in 1990, to conform the LTIP to the requirements of Section 162(m) of the Internal Revenue Code of 1986, as discussed below, by placing an annual limit on the maximum aggregate number of shares available for stock options that may be granted to any participant under the LTIP. Certain of the material terms of the LTIP are described above and the specific terms and conditions of the LTIP are set forth in the full text of the LTIP included as Exhibit A to this Proxy Statement. The attention of the stockholders is directed to that Exhibit so they may acquaint themselves fully with all of the terms and conditions of the LTIP. The Board of Directors has determined that the appropriate annual award limitation is 200,000 shares of the Company's Common Stock. The text of the amendment is contained in the second sentence of Section 2.1, Authority of Committee, in the LTIP. Section 162(m) of the Internal Revenue Code and the proposed regulations (the "Regulations") issued thereunder by the Internal Revenue Service generally disallow a tax deduction to public companies for compensation over $1 million paid to certain executive officers in any taxable year beginning on or after January 1, 1994. Performance-based compensation will not be subject to the deduction limit if certain requirements are met. Stock options generally are deemed to be performance-related compensation if certain criteria have been met by the plan under which they are issued, including a limit on the number of stock options which may be granted to any individual during a specified period. In addition, prior to the payment of any awards, the plan must be approved by a vote of a company's stockholders. Adoption of this amendment does not reflect a material change in the LTIP or the Company's current compensation policies and practices but merely brings the plan into compliance with Section 162(m) and the Regulations. The affirmative vote of a majority of the voting power of all Common Stock and Class B Common Stock present in person or by proxy, voting as a single class, a quorum being present, will be required for the approval of the foregoing proposal. The amendment to the LTIP becomes effective upon its approval by the stockholders. THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR AMENDMENT OF THE LTIP TO PLACE A 200,000 ANNUAL LIMIT ON THE MAXIMUM AGGREGATE NUMBER OF SHARES AVAILABLE FOR OPTIONS THAT MAY BE GRANTED TO ANY PARTICIPANT. PROPOSAL 4 APPROVAL OF AMENDED AND RESTATED 1977 EMPLOYEE STOCK PURCHASE PLAN In 1977 the stockholders approved the Company's 1977 Employee Stock Purchase Plan (the "ESPP") and authorized it to be funded with 2,400,000 shares (adjusted for stock dividends and splits). At the 1987 annual meeting the stockholders approved an amendment authorizing an additional 1,000,000 shares of Common Stock to be sold under the ESPP. As of April 30, 1995, only 218,000 shares (after adjustment for the 1995 stock split) were available and it is estimated that at least 110,000 shares will be used in the 1995-96 offering. If the program is to continue, it is necessary to authorize additional shares of Common Stock for future use. First Chicago Trust Company of New York ("First Chicago") has been designated by the Company as its agent to administer the Plan for participants, maintain records, send statements of account to participants and perform other duties relating to the ESPP. First Chicago will hold for safekeeping the shares purchased for participants until termination of participation in the ESPP or receipt of a written request from a participant for all or part of his or her shares. Certificates will not be issued to participants for shares credited to their account unless they so request of the Company in writing or until a participant's account is terminated. Shares purchased under the ESPP and held by First Chicago will be registered in its name or the name of one of its nominees as agent for participants in the ESPP. If First Chicago should resign or otherwise cease to act as Plan administrator, the Company will make such other arrangements as it deems appropriate for the administration of the ESPP. Under the ESPP, Common Stock is offered for purchase by eligible employees who elect to participate. The Company grants options to purchase such stock at a price equal to 85% of the market value of the stock on the date of grant of such options (the "grant date"), or 85% of such value on the date the options expire (the "exercise date"), which is not more than one year from the date of grant. Participants pay for such stock through periodic payroll deductions which must be not less than $5 per week nor more than 15% of a participant's base pay earned in the payroll period. If participation is not terminated as explained below, at the Exercise Date participants will be issued the number of shares of Common Stock (including fractional shares) which can be purchased at the purchase price for the amount accumulated in their payroll deduction accounts during the option period. Participants in the ESPP may also have cash dividends on all of their shares automatically reinvested through First Chicago's purchase of the Company's Common Stock on the open market. The purchase price of shares purchased by First Chicago for participants will be the amount paid on the open market, rather than a price which is the lesser of 85% of the Grant Date market value or 85% of the Exercise Date market value. No commission or service charge is paid by participants in connection with purchases of Company Common Stock with reinvested dividends under the ESPP. Directors and elected officers of the Company are not eligible to participate in the ESPP, nor are employees who directly or indirectly own 5% or more of the Company's stock, employees who have been employed less than one year, or part-time employees. All other employees of the Company and of the Company's eligible subsidiaries (50% or more owned by the Company) are eligible to join. The Company has made 18 offerings under the ESPP. The price at which shares have been sold each year has ranged from $1.96 to $14.90. It is proposed that 1,400,000 shares of Common Stock be authorized to be sold under the ESPP in the future; this should last approximately 10 years based on prior rates of subscription. Federal Tax Consequences Under the Internal Revenue Code, participants in the ESPP will not realize taxable income either on the Grant Date or the Exercise Date. If shares purchased under the ESPP are disposed of more than two (2) years after the Grant Date, participants will realize ordinary income equal to the lesser of (a) the excess of the fair market value of the shares over the option price on the Grant Date, or (b) the excess of the sale price of the shares (or the fair market value if disposed of by gift or a death) over the purchase price. Moreover, if the shares are sold, long-term capital gain or loss will be realized equal to the difference between the selling price and the purchase price of the shares after such purchase price has been increased by any amount required to be realized as ordinary income. If the shares are disposed of prior to two (2) years after the Grant Date, participants will realize ordinary income equal to the difference between the price paid for the shares and their fair market value on the Exercise Date. Additionally, if the shares are sold, capital gain or loss will be realized equal to the difference between the selling price and the purchase price of the shares after such purchase price has been increased by the amount required to be realized as ordinary income. Whether such capital gain or loss is long-term or short-term depends on whether the shares are held for more or less than one year. Cash dividends and other distributions on shares of stock held on behalf of participants by First Chicago will be subject to the same income tax treatment that would apply had the participants received the distribution directly. For example, cash dividends received by First Chicago will be taxable to participants as ordinary dividend income. The participants will recognize no tax consequences resulting from the purchase of shares on their behalf by First Chicago and will have tax basis in these shares equal to the amount paid for them. Participants may voluntarily terminate participation in the ESPP, and participants whose employment with the Company or a designated subsidiary is terminated for reasons other than retirement, disability or death shall automatically cease to participate in the ESPP. In either event the balance in such participant's deduction account shall be paid to him or her and any Company Common Stock purchased in a previous ESPP offering shall, upon written notification from the participant, be transferred to the participant and any fractional shares shall be paid to the participant in cash. Participants who voluntarily terminate participation shall forfeit any right to participate in the next succeeding stock offering, if any, under the ESPP. If a participant's employment is terminated due to retirement, disability or death, the participant or his or her beneficiary or legal representative will be entitled to elect to have the balance in his or her deduction account either paid in cash or applied toward purchase of Company stock and any Company Common Stock purchased in a previous Plan offering, upon written notification from the participant, shall be transferred to the participant and any fractional shares shall be paid to the participant in cash. Except as stated, participants may withdraw any amounts withheld by payroll deduction in the ESPP. The foregoing summary does not contain all of the details of the Employee Stock Purchase Plan and is qualified by and expressly subject to, the specific terms and conditions of the ESPP itself as set forth in Exhibit B to this Proxy Statement. The attention of the stockholders is directed to that Exhibit so they may acquaint themselves fully with all of the terms and conditions of the ESPP. The Board of Directors believes that the ESPP is important as an incentive to increased stock ownership by its eligible employees and that the continuation of the Plan is in the best interests of the Company and its stockholders. The affirmative vote of a majority of the voting power of all Common Stock and Class B Common Stock present in person or by proxy, voting as a single class, a quorum being present, will be required for approval of the ESPP, as amended and restated herein. THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE PROPOSAL TO APPROVE THE AMENDED AND RESTATED 1977 EMPLOYEE STOCK PURCHASE PLAN. PROPOSAL 5 APPROVAL OF 1996 STOCK PLAN FOR NON-EMPLOYEE DIRECTORS The Board of Directors of the Company believes that adoption of the Company's 1996 Stock Plan for Non-Employee Directors (the "Stock Plan") will encourage non-employee directors to increase their ownership of shares of the Company's Common Stock and thereby link their interests more closely with the interests of the other stockholders of the Company. Adoption of the Stock Plan will also assist the Company in attracting and retaining non-employee directors of outstanding ability and in providing compensation opportunities which are competitive with those of other major corporations. Equally important, adoption of the Stock Plan will enable these directors to participate in the long term growth and financial success of the Company. In furtherance of these goals, stockholders are being asked to approve the adoption of the Stock Plan and to authorize the Board of Directors to reserve for the Stock Plan an aggregate of 50,000 shares of the Company's Common Stock (as such number may be adjusted for stock splits and dividends and certain other corporate changes in accordance with the Stock Plan). The Stock Plan will have no expiration date except that awards may not be granted in excess of the 50,000 shares of Common Stock which have been reserved for award. The following summary sets forth the principal features of the Stock Plan, which is qualified in its entirety by the complete text of the Stock Plan set forth in Exhibit C to this Proxy Statement. Awards may be granted only to non-employee directors of the Company. Awards may not be granted to any person who is an employee of the Company or of any subsidiary of the Company. An award of 500 shares of the Company's Common Stock will be made automatically to each non-employee director on the first business day of June of each year, beginning on June 3, 1996. No consideration will be paid by a participant upon award of the shares. A non-employee director who is elected by the Board of Directors to fill a vacancy or newly created directorship between annual meetings of stockholders will automatically receive 500 shares of Common Stock on the first business day of the fourth month after the date on which he or she takes office. Non-employee directors will also have the right to elect in writing to receive all or fifty percent (50%) of the compensation described above in "Compensation of Directors", which would otherwise be payable in cash, in shares of Common Stock, commencing with the effective date of the Plan. The number of shares so awarded will be determined by dividing the amount of the compensation to be paid by the closing price of the Company's Common Stock as reported for New York Stock Exchange-Composite Transactions on the trading day immediately preceding the date of payment and rounding to the nearest whole number. Elections under this section must be made at least six months prior to the date on which the stock payment is to be made. A non-employee director's election will remain in effect from year to year until changed by the participant. A change in an election must be made at least six months in advance of the effective date of the change. The Stock Plan will be administered by the Chief Executive Officer of the Company (the "Administrator"), who will be authorized to interpret the Plan but have no authority with respect to the selection of directors to receive awards, the number of shares subject to the Plan or each grant thereunder, or the price or timing of awards to be made except as provided below. The Administrator shall have no authority to increase materially the benefits under the Stock Plan. The Administrator may amend, suspend or terminate the Stock Plan as he or she shall deem advisable but may not amend the Stock Plan without further approval of the stockholders if such approval is required by law, and may not amend the Stock Plan provisions relating to the amount, price, and timing of awards more than once every six months other than to comport with changes in the Internal Revenue Code of 1986, the Employee Retirement Income Security Act of 1974, or the rules and regulations thereunder. The determinations of the Administrator are final, binding and conclusive upon all persons. Adjustments shall be made in the number and kind of shares subject to the Stock Plan for stock splits or stock dividends. Federal Tax Consequences The non-employee directors will be considered to have earned directors' compensation at the time of the stock awards. The amount of taxable compensation will equal the fair market value of the shares on the date awarded. This treatment applies to minimum awards and elective awards of Common Stock. Other Information If the Stock Plan had been in effect during the year ended September 30, 1995, the following table sets forth the benefits that would have been received by the 8 persons eligible to participate in the Stock Plan. Dollar Number Name Value($) of Units - ---- -------- -------- Non-Executive Director Group $ (1) 4,000 --------- (1) Based on the closing price of the Common Stock on December 8, 1995. The affirmative vote of a majority of the voting power of all Common Stock and Class B Common Stock present in person or by proxy, voting as a single class, a quorum being present, will be required for the approval of the foregoing proposal. The Stock Plan becomes effective upon its approval by the stockholders. THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE PROPOSAL TO ADOPT THE 1996 STOCK PLAN FOR NON-EMPLOYEE DIRECTORS. RELATIONSHIP WITH INDEPENDENT PUBLIC ACCOUNTANTS The firm of McGladrey & Pullen, LLP, Certified Public Accountants, has been designated by the Board of Directors of the Company to audit the financial statements of the Company, its divisions and subsidiaries, for the fiscal year to end September 30, 1996. Said firm has audited the Company's accounts since 1960 and is considered to be well qualified. Representatives of McGladrey & Pullen will be present at the 1996 annual meeting and will be afforded the opportunity to make a statement, if they desire to do so, and will be available to respond to appropriate questions. STOCKHOLDER PROPOSALS FOR 1997 ANNUAL MEETING Proposals of stockholders intended to be presented at the 1997 annual meeting of the Company must be received by the Company for inclusion in its proxy statement and form of proxy relating to that meeting by August 15, 1996. COMPLIANCE WITH SECTION 16(a) OF THE EXCHANGE ACT Section 16(a) of the Securities Exchange Act of 1934 (the "Act") requires the Company's directors and executive officers and persons who own more than ten percent of the Company's Common Stock or Class B Common Stock to file initial reports of ownership and reports of changes in that ownership with the Securities and Exchange Commission and the New York Stock Exchange. Specific due dates for these reports have been established, and the Company is required to disclose in its proxy statement any failure to file by these dates during the Company's 1995 fiscal year. Based solely on review of the copies of such reports furnished to the Company and written representations that no other reports were required, the Company believes that all filing requirements applicable to its executive officers and directors were satisfied. OTHER MATTERS The Management of the Company knows of no matters to be presented at the meeting other than those set forth in the Notice of Annual Meeting. However, if any other matters properly come before the meeting, your proxy, if signed and returned, will give discretionary authority to the persons designated in it to vote in accordance with their best judgment. The cost of the solicitation of proxies will be borne by the Company. In addition to solicitation by mail, some of the officers and regular employees of the Company may, without extra remuneration, solicit proxies personally or by telephone or telegraph. The Company may also request brokerage houses, nominees, custodians and fiduciaries to forward proxy materials to the beneficial owners of stock held of record and will reimburse such persons for their expenses. The Company has retained Morrow & Co., Inc. to aid in the solicitation of proxies, for which the Company will pay an amount which it is estimated will not exceed $7,000 plus expenses. /s/ Richard D. Gottlieb ------------------------------------- RICHARD D. GOTTLIEB President and Chief Executive Officer LEE ENTERPRISES, INCORPORATED PROXY FOR ANNUAL MEETING--FEBRUARY 1, 1996 COMBINED PROXY FOR COMMON STOCK AND CLASS B COMMON STOCK Lloyd G. Schermer and Richard D. Gottlieb, or either of them, each with power of substitution, are authorized to vote all shares of Common Stock and Class B Common Stock which the undersigned is entitled to vote at the annual meeting of stockholders of Lee Enterprises, Incorporated to be held February 1, 1996 and at any adjournment thereof, on the following matters. Management recommends a vote FOR: 1. ELECTION OF DIRECTORS --- FOR all nominees listed below (except as marked to --- the contrary below). --- WITHHOLD AUTHORITY to vote for all nominees listed --- below. Nominee Term ------- ------- Rance E. Crain 3 years Richard D. Gottlieb 3 years Phyllis Sewell 3 years Richard W. Sonnenfeldt 1 year 2. Approval of the Company's Annual Incentive Bonus Program for Key Executives as described in Proposal 2 in the Proxy Statement; 3. To amend the Company's 1990 Long Term Incentive Plan as described in Proposal 3 in the Proxy Statement; 4. To amend and extend the Company's 1977 Employee Stock Purchase Plan as described in Proposal 4 in the Proxy Statement; 5. To approve the Company's 1996 Stock Plan for Non-Employee Directors; and 6. In their discretion, upon such other matters as may prop erly come before the meeting. (Continued and to be signed on reverse side) THIS PROXY IS SOLICITED BY MANAGEMENT. EVERY PROPERLY SIGNED PROXY WILL BE VOTED AS DIRECTED. UNLESS OTHERWISE DIRECTED, PROXIES WILL BE VOTED FOR ITEMS 1 THROUGH 5, INCLUSIVE, AND IN THE DISCRETION OF MANAGEMENT IN CONNECTION WITH ITEM 6. DATED: , 199 . ------------------------------------ ----------- -- Signature ------------------------------------- Signature (PLEASE sign exactly as your name appears hereon. Executors, administrators, trustees, custodians, etc. should give full title. If shares are registered in joint names, each owner should sign.)
                                   EXHIBIT A

                          LEE ENTERPRISES, INCORPORATED
                          1990 LONG-TERM INCENTIVE PLAN


Section 1: GENERAL PROVISIONS

1.1      Purposes

         The purposes of the 1990  Long-Term  Incentive Plan (the "Plan") of Lee
Enterprises,  Incorporated  (the  "Company") are to promote the interests of the
Company and its  stockholders  by (i)  attracting  and retaining  executives and
other key employees of outstanding  ability;  (ii)  strengthening  the Company's
capability to develop,  maintain and direct a competent  management  team; (iii)
motivating executives and other key employees,  by means of  performance-related
incentives,  to achieve longer-range performance goals; (iv) providing incentive
compensation  opportunities  which are  competitive  with  those of other  major
corporations;  and (v) enabling such  employees to  participate in the long-term
growth and financial success of the Company.

1.2 Definitions

         "Affiliate" - means any  corporation or other entity (i) which is not a
Subsidiary but as to which the Company possesses a direct or indirect  ownership
interest  and has  representation  on the  board  of  directors  or any  similar
governing  body;  and (ii) which is  designated  by the Board of Directors as an
"Affiliate" for purposes of this Plan.

         "Award" - means a grant or award under Sections 2 through 4, inclusive,
of the Plan.

         "Board of Directors" - means the board of directors of the
Company.

         "Code" - means the  Internal  Revenue Code of 1986 as amended from time
to time.

         "Committee" - means the Executive Compensation Committee of
the Board of Directors.

         "Common  Stock" - means  the  Common  Stock,  $2.00 par  value,  of the
Company, which may be authorized and unissued shares or may be reacquired shares
of such Common Stock.

         "Corporation" - means the Company, its divisions,
Subsidiaries and Affiliates.

         "Disability  Date" - means  the date on which a  Participant  is deemed
disabled under the employee  benefit plans of the Corporation  applicable to the
Participant.
         "Disinterested  Person" - has the meaning set forth in Rule 16b-3(d)(3)
promulgated  by the  Securities  and Exchange  Commission  under the  Securities
Exchange Act of 1934, or any successor definition adopted by the Commission.

         "Employee" - means any key employee of the Corporation.

         "Fair Market Value" - means, as the Committee shall  determine,  either
(i) the  average  of the high and low prices of the  Common  Stock,  or (ii) the
closing  price of the  Common  Stock,  on the  date on which it is to be  valued
hereunder as reported for New York Stock Exchange-Composite Transactions.



         "Normal  Retirement Date" - has the meaning set forth in the pension or
retirement plan of the Corporation applicable to the Participant,  or such other
date as may be  mutually  agreeable  upon in  writing by the  Committee  and the
Participant.

         "Participant"  - means an Employee who is selected by the  Committee to
receive an Award under the Plan.

         "Performance  Cycle" or "Cycle" - means a period of three (3) years, or
such other period of years selected by the Committee,  during which  performance
is  measured  for the  purpose  determining  the  extent  to  which  an award of
Performance Units has been earned.

         "Performance Goals" - mean the objectives  established by the Committee
for a  Performance  Cycle,  for the purpose of  determining  the extent to which
Performance  Units  which  have been  contingently  awarded  for such  Cycle are
earned.

         "Performance  Unit" - means a fixed or variable dollar denominated unit
contingently awarded under Section 3 of the Plan.

         "Restricted  Period" - means a period of three (3) years, or such other
period of years  selected by the  Committee,  during which a grant of Restricted
Stock may be forfeited to the Company.

         "Restricted Stock" - means shares of Common Stock contingently  granted
to a Participant under Section 4 of the Plan.

          "Subsidiary"  - means  any  corporation  in  which  the  Company  
possesses directly or indirectly  fifty percent (50%) or more of the total 
combined voting power of all  classes  of its stock  having  voting  power;  
provided  that with respect to incentive  Stock options  granted  hereunder,  
the term  "subsidiary" shall be as defined in Section  425(f) or any  successor
provision of the Code.

1.3 Administration

         The Plan shall be  administered  by the  Committee,  which shall at all
times  consist  of  three  (3)  or  more  members,  each  of  whom  shall  be  a
Disinterested  Person.  The Committee shall have sole and complete  authority to
adopt,  alter and repeal such  administrative  rules,  guidelines  and practices
governing  the  operation  of the  Plan as it  shall  from  time  to  time  deem
advisable,  and to interpret the terms and provisions of the Plan. The Committee
may delegate to one or more executive  officers of the Company the power to make
Awards to  Participants  who are not  executive  officers  or  directors  of the
Company,  provided the Committee shall fix the maximum amount of such Awards for
the  group  and a  maximum  amount  for any  one  Participant.  The  Committee's
decisions are binding upon all parties.

1.4 Eligibility

         All Employees who have demonstrated significant management potential or
who have  contributed,  or are deemed  likely to  contribute,  in a  substantial
measure to the successful  performance of the Corporation,  as determined by the
Committee, are eligible to be Participants in the Plan.



1.5 Shares Reserved

         (a) There shall be reserved for  issuance  pursuant to the Plan a total
of two million (2,000,000) shares of Common Stock, together with any shares that
were available for grant under the Company's 1982 Incentive Stock Option Plan as
of October 1, 1989 and any shares  that,  after such date,  would have,  but for
Section 1.14(a) below,  otherwise  become available for grant under the terms of
such plan by reason of forfeitures  or otherwise.  In the event that (i) a stock
option expires or is terminated unexercised as to any shares covered thereby, or
(ii) shares are  forfeited  for any reason  under the Plan,  such  shares  shall
thereafter be again  available  for issuance  pursuant to the Plan. In the event
that a stock option is surrendered  for payment  pursuant to Section  1.6(a)(ii)
hereof, the shares covered by the stock option shall not thereafter be available
for issuance pursuant to the Plan.

     (b) In the event of any change in the outstanding shares of Common Stock by
reason of any stock dividend or split, recapitalization,  merger, consolidation,
spin-off,  combination or exchange of shares or other corporate  change,  or any
distributions to common  shareholders  other than cash dividends,  the Committee
shall make such substitution or adjustment,  if any, as it deems to be equitable
to  accomplish  fairly the  purposes  of the Plan and to preserve  the  intended
benefits of the Plan to the Participants  and the Corporation,  as to the number
(including  the number  specified in Section  1.5(a) above) or kind of shares of
Common Stock or other securities issued or reserved for issuance pursuant to the
Plan,  including  the number of  outstanding  stock  options,  the option prices
thereof, and the number of outstanding Awards of other types.

1.6 Change of Control

         (a) In order to  maintain  the  Participants'  rights in the event of a
Change of Control or Potential Change of Control of the Company,  as hereinafter
defined, the Board of Directors, in its sole discretion, may, in addition to and
notwithstanding  anything to the contrary  contained in the Plan,  either at the
time an Award is made  hereunder or at any time prior to or upon the  occurrence
of a Change of  Control  or  Potential  Change of Control  (i)  provide  for the
accelerated  exerciseability  or  vesting  of, or the full or  partial  lapse of
restrictions on, each Award outstanding at the time of such Change of Control or
Potential  Change of Control  event;  (ii) provide for the payment in respect of
such Awards of cash equal to the amount which could have been  attained upon the
exercise or  realization  of such  rights had such  Awards  been then  currently
exercisable  or payable;  (iii) make such  adjustment or proration to the Awards
then  outstanding  as the Board of Directors  deems  appropriate to reflect such
transaction or event;  or (iv) cause the Awards then  outstanding to be assumed,
or new rights substituted therefor, by the surviving corporation in such change.
The Board of Directors may, in its discretion,  include such further  provisions
and limitations in any agreement entered into with respect to an Award as it may
deem equitable and in the best interests of the Corporation.

         (b) For the purposes of this  Section 1.6, a "Change of Control"  shall
be deemed to have occurred if: (i) any person (as defined in Section  3(a)(9) of
the Securities Exchange Act of 1934, as amended from time to time (the "Exchange
Act") and as used in Sections 13(d) and 14(d)  thereof),  excluding the Company,
it  Subsidiaries,  and any employee  benefit plan sponsored or maintained by the
Company  or its  Subsidiaries  (including  any  trustee  of such plan  acting as
trustee), but including a "group" as defined in Section 13(d)(3) of the Exchange
Act (a "Person"),  becomes  beneficial  owner of shares of the Company having at
least twenty  percent  (20%) of the total  number of shares  which  entitle such
Person  to vote for the  election  of  directors  of the  Company  (the  "Voting
Shares"); (ii) the stockholders of the Company shall approve any merger or other
business  combination  of  the  Company,  sale  of  the  Company's  assets  or a
combination  of  the  foregoing  transactions  (a  "Transaction")  other  than a
Transaction involving only the Company and one or more of its Subsidiaries or






Affiliates, or a Transaction immediately following which the stockholders of the
Company immediately prior to the Transaction  continue to have a majority of the
voting power in the resulting  entity excluding for this purpose any stockholder
owning  directly or indirectly  more than ten percent (10%) of the shares of the
other company involved in the merger; or (iii) within any twenty-four (24) month
period  beginning  after February 8, 1990, the persons who were directors of the
Company  immediately  before  the  beginning  of  such  period  (the  "Incumbent
Directors") shall cease (for any reason other than death) to constitute at least
a majority of the Board of Directors or the board of directors of any  successor
to the Company, provided that any director who was not a director as of February
8, 1990 shall be deemed to be an Incumbent Director if such director was elected
to the Board of Directors by, or on the  recommendation  of or with the approval
or,  at least  two-thirds  of the  directors  who then  qualified  as  Incumbent
Directors either actually or by prior operation of this Section 1.6(b)(iii).

         (c) For the purposes of this Section 1.6, a Potential Change of Control
shall be deemed to have  occurred if: (i) a Person  commences a tender offer for
at least  twenty  percent  (20%) of the  Voting  Shares;  (ii)  approval  of any
Transaction  (excluding any Transaction that is excluded for purposes of Section
1.6(b)(ii)  above) is requested of stockholders;  (iii) proxies for the election
of directors of the Company are  solicited by anyone other than the Company;  or
(iv) any other event occurs which is deemed to be a Potential  Change of Control
by the Board of Directors.

         (d)  Notwithstanding  the foregoing,  no Change of Control or Potential
Change of Control shall be deemed to have occurred for purposes of the Plan with
respect to an Employee by reason of any actions or events in which such Employee
participates  in a capacity other than in his or her capacity as an Employee (or
as a director of the Company, where applicable).

1.7 Withholding

         The Corporation shall have the right to deduct from all amounts paid in
cash (whether  under this Plan or otherwise)  any taxes required by law or other
amounts  authorized by a Participant  to be withheld  therefrom.  In the case of
payments of Awards in the form of Common Stock,  at the  Committee's  discretion
the  Participant  may be  required to pay to the  Corporation  the amount of any
taxes  required to be withheld  with respect to such Common  Stock,  or, in lieu
thereof,  the Corporation shall have the right to retain (or the Participant may
be offered  the  opportunity  to elect to tender) the number of shares of Common
Stock whose Fair Market Value on the date such taxes are required to be withheld
equals the amount required to be withheld.







1.8 Nontransferability

         No Award shall be assignable or transferable,  and no right or interest
of any Participant shall be subject to any lien,  obligation or liability of the
Participant, except by will or the laws of descent and distribution.

1.9 No Right to Employment

         No person shall have any claim or right to be granted an Award, and the
grant of an Award shall not be construed as giving a Participant the right to be
retained in the employ of the Corporation.  Further,  the Corporation  expressly
reserves the right at any time to dismiss a Participant free from any liability,
or from any claim under the Plan,  except as provided herein or in any agreement
entered into with respect to an Award.

1.10 Construction of the Plan

         The validity, construction,  interpretation,  administration and effect
of the Plan and of its rules and  regulations,  and rights relating to the Plan,
shall be  determined  solely in  accordance  with the laws of Delaware,  without
regard to conflict of law principles.

1.11 Amendment

         (a) The Board of Directors may amend,  suspend or terminate the Plan or
any  portion  thereof  and any Award  hereunder  at any time,  provided  that no
amendment  shall be made without  stockholder  approval which shall (i) increase
(except  as  provided  in  Section  1.5(b)  hereof)  the total  number of shares
reserved for issuance  pursuant to the Plan;  (ii) change the class of Employees
eligible to be  Participants;  (iii)  decrease the minimum  option prices stated
herein  (other than to change the manner of  determining  Fair  Market  Value to
conform to any then applicable provision of the Code or regulations thereunder);
(iv) extend the  expiration  date of the Plan as it applies to  incentive  stock
options;  or (v)  withdraw  the  administration  of the  Plan  from a  committee
consisting of three or more  members,  each of whom is a  Disinterested  Person.
Notwithstanding  anything to the contrary  contained  herein,  the Committee may
amend the Plan in such manner as may be necessary so as to have the Plan conform
with applicable law and rules and regulations thereunder.

         (b) The Committee with the Participant's  consent may amend,  modify or
terminate any outstanding  Award at any time prior to payment or exercise in any
manner  not  inconsistent  with  the  terms  of  the  Plan,   including  without
limitation,  to change the date or dates as of which (i) a stock option  becomes
exercisable;  (ii) a Performance  Unit is deemed  earned;  (iii) or a Restricted
Stock becomes nonforfeitable; or (iv) to cancel and reissue an Award under such
different terms and conditions as it determines appropriate.


1.12 Dividends, Equivalents and Voting Rights; Cash Payments

         Awards may  provide  the  Participant  with (i)  dividends  or dividend
equivalents  and voting rights prior to either  vesting or earnout;  and (ii) to
the extent determined by the Committee,  cash payments in lieu of or in addition
to an Award.

1.13 Effective Date

         The Plan shall be effective on October 1, 1989, subject to ratification
by the  stockholders  of the Company.  No incentive stock options may be granted
under the Plan after October 1, 1999.

1.14 Prior Plans

         Upon the effectiveness of the Plan:

         (a) No  further  grants  shall be made under the 1982  Incentive  Stock
Option Plan.  At the  discretion  of the Committee and subject to the consent of
the  participants  thereunder,  any prior  grants that were made under such plan
shall be covered by the terms and conditions of this Plan.

         (b) No awards  shall be made  under the 1978  Performance  Share  Plan,
which Plan shall be terminated.

         (c) No further  awards  shall be made under the  Deferred  Compensation
Unit Plan,  which Plan shall be  terminated,  and benefits  thereunder  shall be
distributed as determined by the Committee.  During the period of  distribution,
benefits  under such plan may continue to accrue in respect to awards made prior
to the termination of such plan in the discretion of the Committee.




Section 2:  STOCK OPTIONS

2.1 Authority of Committee

     Subject to the  provisions of the Plan,  the Committee  shall have sole and
complete  authority to determine  the  Employees to whom stock  options shall be
granted,  the  number of shares  to be  covered  by each  stock  option  and the
conditions  and  limitations,  if any, in addition to those set forth in Section
2.3 hereof, applicable to the exercise of the stock option. The number of shares
of Common  Stock  with  respect  to which  stock  options  may be granted to any
Participant  during  any  fiscal  year  shall not  exceed  100,000  (subject  to
adjustment as provided in Section 1.5(b)  hereof).  The Committee shall have the
authority  to grant  stock  option  that are  intended  to be, and  qualify  as,
incentive   stock   options  under  Section  422A  of  the  Code,  or  to  grant
non-qualified  stock options,  or to grant both types of stock  options,  except
that  incentive  stock  options  can only be  granted  to  Participants  who are
Employees  of the  Company  or a  Subsidiary.  In the  case of  incentive  stock
options,  the terms and conditions of such grants shall be subject to and comply
with such grant and vesting  limitations as may be prescribed by Section 422A(d)
of the Code, as from time to time amended, and any implementing regulations.

2.2 Option Price

         The Committee  shall  establish the option price at the time each stock
option is  granted,  which  price shall not be less than 100% of the Fair Market
Value of the Common  Stock on the date of grant in the case of  incentive  stock
options  or 50% of the Fair  Market  Value in the  case of  non-qualified  stock
options.  The option price shall be subject to adjustment in accordance with the
provisions of Section 1.5(b) hereof.

2.3 Exercise of Options

         (a) The  Committee  may  determine  that any stock  option shall become
exercisable  in  installments  and may determine that the right to exercise such
stock option as to such  installments  shall expire on different dates or on the
same date.  Incentive stock options may not be exercisable  later than ten years
after their date of grant.

         (b) In the  event a  Participant  ceases  to be an  Employee  with  the
consent of the  Committee,  or upon the  occurrence of his or her death,  Normal
Retirement Date (or, if approved in writing by the Committee,  his or her actual
retirement  date)  or  Disability  Date,  his  or her  stock  options  shall  be
exercisable at any time prior to a date established by the Committee at the date
of grant. Except as otherwise provided by the Committee, if a Participant ceases
to be an  Employee  for any  other  reason,  his or her  rights  under all stock
options  shall  terminate  no later  than the  thirtieth  (30th)  day after such
cessation of employment.

          (c) Each  stock  option  shall be  confirmed  by a stock  option  
agreement executed by the Company and by the Participant.  The option price
of each  share as to which an option is  exercised  shall be paid in full at the
time of such  exercise.  Such payment shall be made in cash, by tender of shares
of Common Stock owned by the  Participant  valued at Fair Market Value as of the
date of exercise,  subject to such  limitations on the tender of Common Stock as
the  Committee  may  impose,  or by a  combination  of cash and shares of Common
Stock. In addition, the Committee may provide the Participant with assistance in
financing the option price and applicable  withholding  taxes, on such terms and
conditions as it determines appropriate.

         (d)  Stock  options  granted  under the Plan may  include  the right to
acquire an Accelerated Ownership Non-Qualified Stock Option ("AO"). If an option
grant  contains  an AO, and if a  Participant  pays all or part of the  purchase
price of the option with shares of Common Stock held by the  Participant  for at
least one (1) year,  then upon exercise of the option the  Participant  shall be
granted the  additional  option to purchase,  at the Fair Market Value as of the
date of the AO grant,  the number of shares of Common  Stock equal to the number
of whole  shares of Common  Stock  used by the  Participant  in  payment  of the
purchase price and the number of whole shares of Common Stock, if any,  withheld
by the  Company  as  payment  for  applicable  withholding  taxes.  An AO may be
exercised  no  earlier  than one (1) year  after its grant and no later than the
date of expiration of the option to which the AO is related.




         (e) Stock options may be exercised during the option term (as specified
in the option  agreement)  by giving  written  notice of exercise to the Company
specifying  the  number  of  shares  to  be  purchased.  Such  notice  shall  be
accompanied by payment in full of the purchase price,  either by check,  note or
such  other  type of  instrument  as may be  determined  from time to time to be
acceptable by the Committee or in accordance with procedures  established by the
Committee.  As determined by, or in accordance with  procedures  established by,
the Committee, in its sole discretion,  at or after grant, payment in full or in
part may  also be made in the  case of the  exercise  of a  non-qualified  stock
option in the form of Restricted Stock subject to an Award hereunder  (based, in
each case,  on the Fair Market  Value of the common Stock on the date the option
is exercised, as determined by the Committee). If payment of the option exercise
price of a non-qualified stock option is made in whole or in part in the form of
Restricted  Stock,  such Restricted  Stock (and any replacement  shares relating
thereto) shall remain (or be) restricted, as the case may be, in accordance with
the original terms of the Restricted Stock award in question, and any additional
Common Stock received upon the exercise shall be subject to the same  forfeiture
restrictions,  unless otherwise  determined by, or in accordance with procedures
established by, the Committee, in its sole discretion, at or after grant.


Section 3: PERFORMANCE UNITS

3.1 Authority of Committee

         The Committee  shall have sole and complete  authority to determine the
Employees  who  shall  receive  Performance  Units  and the  number of such
Performance  Units for each Performance  Cycle, and to determine the duration of
each Performance Cycle and the value of each Performance Unit. There may be more
than one  Performance  Cycle in existence  at any one time,  and the duration of
Performance Cycles may differ from each other.

3.2 Performance Goals

         The Committee shall establish  Performance  Goals for each Cycle on the
basis of such  criteria and to accomplish  such  objectives as the Committee may
from time to time  select.  During  any  Cycle,  the  Committee  may  adjust the
Performance Goals for such Cycle as it deems equitable in recognition of unusual
or  non-recurring  events affecting the Corporation or changes in applicable tax
laws or accounting principles.

3.3 Terms and Conditions

         The Committee  shall  determine the number of  Performance  Units which
have been earned on the basis of  performance  in  relation  to the  established
Performance  Goals.  Performance Units may not be sold,  assigned,  transferred,
pledged  or  otherwise  encumbered,   except  as  herein  provided,  during  the
Performance  Cycle.  Payment of  Performance  Units shall be in (i) cash or (ii)
shares of Restricted Stock in such proportions as the Committee shall determine.

3.4 Termination of Employment

         A Participant must be an Employee at the end of a Performance  Cycle in
order to be entitled to payment of  Performance  Units in respect of such Cycle;
provided, however, that in the event a Participant ceases to be an Employee with
the written  consent of the Committee  before the end of such Cycle, or upon the
occurrence  of his or her  death,  his or her  Normal  Retirement  Date (or,  if
approved  in writing by the  Committee,  his or her actual  retirement  date) or
Disability Date prior to the end of such Cycle, the Committee, in its discretion
and after taking into  consideration the performance of such Participant and the
performance of the Corporation  during the Cycle, may authorize  payment to such
Participant (or his or her legal  representative) with respect to some or all of
the Performance Units deemed earned for that Cycle.



Section 4:  RESTRICTED STOCK

4.1 Authority of Committee

         Subject to the  provisions of the Plan,  the Committee  shall have sole
and complete  authority to determine  the Employees to whom shares of Restricted
Stock shall be granted,  the number of shares of Restricted  Stock to be granted
to each  Participant,  the  duration  of the  Restricted  Period  during and the
conditions under which the Restricted Stock may be forfeited to the Company, the
purchase price,  if any, to be paid by a Participant for such Restricted  Stock,
and the terms and  conditions  of the Award in  addition to those  contained  in
Section 4.2 Such  determinations  shall be made by the  Committee at the time of
the grant.

4.2  Terms and Conditions

         Shares  of  Restricted  Stock may not be sold,  assigned,  transferred,
pledged or otherwise  encumbered,  except as provided in Section 2.3(e),  during
the Restricted  Period.  Certificates  issued in respect of shares of Restricted
Stock shall be registered in the name of the Participant and deposited by him or
her,  together with a stock power  endorsed in blank,  with the Company.  At the
expiration of the Restricted Period, the Company shall deliver such certificates
to the Participant or his or her legal representative.

4.3 Termination of Employment

         Unless otherwise  provided by the Committee at the time of the grant of
Restricted Stock, in the event a Participant  voluntarily  terminates his or her
employment  with the  Corporation  during  the  Restricted  Period,  or upon the
occurrence of his or her death, during the Restricted Period,  Normal Retirement
Date (or, if approved in writing by the Committee,  his or her actual retirement
date) or Disability Date during the Restricted Period, the restrictions  imposed
hereunder  shall lapse with respect to such shares of Restricted  Stock.  In the
event a  Participant  ceases to be an Employee for any other  reason  during the
Restricted  Period,  unless otherwise  provided by the Committee,  all shares of
Restricted Stock shall thereupon be forfeited to the Company.

                                   EXHIBIT B

                              AMENDED AND RESTATED
                          LEE ENTERPRISES, INCORPORATED
                       1977 EMPLOYEES' STOCK PURCHASE PLAN


         This Stock  Purchase  Plan (herein  called  "Plan")  provides  eligible
employees  of Lee  Enterprises,  Incorporated,  a Delaware  corporation  (herein
called "Company"),  and its Designated Subsidiaries,  an opportunity to purchase
Common Stock of the Company through payroll deductions.  The Plan is intended to
qualify as an "employee  stock  purchase plan" within the meaning of Section 423
of the Internal Revenue Code of 1986, as amended, hereinafter called the Code.

         1.       DEFINITIONS.

                  (a) Subsidiary. A "Subsidiary" is a corporation 50% or more of
                  the  outstanding  voting stock or voting power of which at the
                  time  of  the   granting  of  an  option  under  the  Plan  is
                  beneficially owned directly or indirectly by the Company.

                  (b) Designated Subsidiary. A "Designated Subsidiary" is
                  a subsidiary of the Company whose Eligible Employees
                  shall be authorized to participate in the Plan by the
                  Board of Directors of the Company.

                  (c) Eligible Employee.  An "Eligible  Employee" is an employee
                  of  the  Company  or of a  Designated  Subsidiary,  except  an
                  employee  (i) who has been  employed by the  Company  and/or a
                  Designated Subsidiary less than one year as of the Grant Date;
                  or (ii) whose  employment  is twenty hours or less per week or
                  not more than five months in any calendar  year;  or (iii) who
                  on a Grant  Date is an  elected  officer  or  director  of the
                  Company; or (iv) who immediately after a Grant Date owns 5% or
                  more of the  total  combined  voting  power  or  value  of all
                  classes of stock of the Company.

                  Prior  service by an employee  with a company whose assets and
                  business relating to such employment have been acquired by the
                  Company or a Designated  Subsidiary shall, if so determined by
                  the Board of Directors of the Company, be deemed to constitute
                  employment with the Company or such Designated  Subsidiary for
                  the purposes of subparagraph 1(c) (i) hereof.

                  (d) Participant. A "Participant" is an Eligible
                  Employee who elects to participate in the Plan.

                  (e)  Offering.  An  "Offering"  is the  grant  of  options  to
                  Participants  to  purchase  Common  Stock  of the  Company  in
                  accordance with the provisions of the Plan during a prescribed
                  period of time not in excess of one year.

                  (f) Grant  Date.  The "Grant  Date" shall be the date fixed by
                  the Board of  Directors  for the  commencement  of an Offering
                  under the Plan, or if no sale of the Company's Common Stock is
                  recorded on the New York Stock Exchange-Composite  Transaction
                  Tape on that date,  then on the next  succeeding date on which
                  there is a sale.

                  (g) Exercise  Date.  The  "Exercise  Date" with respect to any
                  Offering is the expiration date of such Offering or if no sale
                  of the  Company's  Common  Stock is  recorded  on the New York
                  Stock  Exchange-Composite  Transaction Tape on that date, then
                  the last preceding day on which
                  there was a sale.



                  (h) Exercise  Price.  The  "Exercise  Price" of each  Offering
                  shall be established by the Board of Directors but in no event
                  shall be less than the lesser of 85% of the fair market  value
                  of a share of Common Stock of the Company on the Grant Date or
                  85% of the fair  market  value of such  share on the  Exercise
                  Date;  neither  shall the Exercise  Price be less than the par
                  value of such  shares.  The fair market value per share on any
                  Grant Date or Exercise  Date, as the case may be, shall be the
                  average  between the highest and lowest  quoted  selling price
                  per share of the Company's Common Stock as recorded on the New
                  York Stock  Exchange-Composite  Transaction  Tape on each such
                  date.

                  (i)  Basic  Compensation.  The  "Basic  Compensation"  of each
                  Participant  for each payroll  period is the regular  straight
                  time  compensation  earned during such payroll period,  before
                  any  deductions  or  withholdings,   but  excluding  overtime,
                  bonuses,  amount paid as  reimbursement  of expenses and other
                  additional compensation.

         2.       SHARES AVAILABLE FOR PURCHASE. The Company will make
                  available 1,400,000 shares of its Common Stock for
                  purchase under the Plan from authorized but unissued shares or
                  from shares reacquired from time to time.

         3.       OFFERINGS.  The Board of Directors  shall fix the date of each
                  Offering  under the Plan,  the  number of shares to be offered
                  under  each  Offering,  the  Exercise  Price and the period of
                  time, not more than twelve  months,  during which the Offering
                  is to remain in effect. No new Offering shall become effective
                  until the prior Offering has expired.

         4.       PARTICIPATION-PAYROLL DEDUCTIONS. (a) An Eligible
                  Employee may become a Participant by completing an
                  authorization for a payroll deduction on the form
                  provided by the Company and filed with his or her
                  payroll office prior to the Grant Date of the
                  applicable Offering.

                  (b) At least  thirty  days prior to the Grant Date the Company
                  shall notify the  Eligible  Employees of that date and furnish
                  them with the required authorization form.

                  (c) At the time a Participant  files his or her  authorization
                  for payroll deduction he or she shall elect to have deductions
                  made from his or her pay on each pay day  during the time that
                  he or she is a  Participant  in an Offering at a rate not less
                  than   $5.00   per  week  nor  more  than  15%  of  the  Basic
                  Compensation  which he or she is  entitled  to receive on such
                  pay day.

                  (d) All payroll  deductions  made for a  Participant  shall be
                  deposited in the Company's general corporate account and shall
                  not bear  interest.  A  Participant  may not make any separate
                  cash  payment  into such  account  or change the amount of the
                  deduction at any time during the period of the  Offering.  The
                  Company will maintain  complete  records showing the amount of
                  payroll deductions of each Participant.

                  (e) Payroll deductions for a Participant shall commence on the
                  first pay date  following  the Grant Date and shall end on the
                  last pay date prior to the Exercise  Date to which the payroll
                  deduction  authorization is applicable unless he or she elects
                  to discontinue deductions as provided in paragraph 6.

                  (f) No employee of the Company or a Designated  Subsidiary may
                  be  granted  an  option   hereunder  which  would  permit  the
                  employee's  rights to  purchase  stock under this Plan and all
                  other  stock  purchase  plans (as  defined in the Code) of the
                  Company and its subsidiaries to accrue at a rate which exceeds
                  $25,000 (or such other maximum as may be prescribed  from time
                  to time  by the  Code)  of fair  market  value  of such  stock
                  (determined  at the  time  the  option  is  granted)  for each
                  calendar  year  in  which  any  such  option  granted  to such
                  employee is outstanding at any time.



         5.       GRANTING OF OPTIONS-PURCHASE OF SHARES. (a) If a
                  Participant has filed his or her authorization for a
                  payroll deduction as above provided, the Participant
                  shall be granted an option on the Grant Date of an
                  Offering for as many full or fractional shares as he or
                  she will be able to purchase at the Exercise Price of
                  such Offering with the payroll deductions credited to
                  his or her account during the period of participation
                  in that Offering; provided, however, that if the total
                  number of shares to be purchased by all Participants in
                  such Offering shall exceed the number of shares
                  available for sale through such Offering, a pro rata
                  allocation of the available shares shall be made among
                  all Participants in the Offering based on the amount of
                  their respective payroll deductions up to the Exercise
                  Date of the Offering.

                  (b)  Purchase  of shares  shall be made  automatically  on the
                  Exercise Date of an Offering.  On such date, the Participant's
                  account shall be charged for the amount of the Exercise  Price
                  of the  number  of whole  and  fractional  shares  that can be
                  purchased with the credit balance in his or her account.

                  (c) Cash dividends and other cash distributions
                  received by a Participant with respect to the shares
                  held on behalf of a Participant by the Plan
                  administrator will be credited pro rata to the account
                  of a Participant in accordance with his or her interest
                  in the shares with respect to which the dividends or
                  distributions are paid or made, and will be applied, as
                  soon as practicable after receipt thereof by the Plan
                  administrator, to the purchase on the open market of
                  additional shares of the Company's Common Stock, and
                  such shares will be credited to the account of each
                  electing Participant in a pro rata manner.  Stock
                  splits or dividends paid in the Company's Common Stock will be
                  allocable to a  Participant  in whole shares and in fractional
                  shares, as determined by the Plan administrator, in accordance
                  with his or her  interest in the shares with  respect to which
                  the stock dividend is paid or the stock split relates.

                  If a  Participant  desires not to have the cash  dividends and
                  other cash  distributions  received on his or her Common Stock
                  reinvested in the Common Stock of the Company, the Participant
                  shall notify the Company by  completing  the form  provided by
                  the Company and filed with his or her  payroll  office.  After
                  receipt of such notice,  all cash  dividends when declared and
                  received by the Company's Plan  administrator will be credited
                  to such  Participant  in  proportion  to the number of shares,
                  including  fractional  shares,  held  by  the  Company's  Plan
                  administrator for such  Participant's  account on the dividend
                  record date. Checks will then be issued to such Participant in
                  accordance with the Company's  dividend  payment  policies for
                  its stockholders.

                  (d) The purchase price of shares of the Company's Common Stock
                  purchased by the Plan  administrator  for a Participant in the
                  Plan with  reinvested  dividends on any dividend  payment date
                  will be the  average of the prices  paid on the open market by
                  the Plan  administrator in making such purchases,  rather than
                  the Exercise Price.



                  (e)  The  Company  may,  in  its  discretion,  issue  a  stock
                  certificate  representing  the shares so purchased by the Plan
                  administrator in the name of a Participant, or if he or she so
                  directs,  in his or her name and the name of another person as
                  joint  tenants  with right of  survivorship,  and  deliver the
                  certificate to such  Participant as soon as practicable  after
                  the date purchased. Notwithstanding the foregoing, the Company
                  may,   in   its   discretion,   issue   uncertificated   stock
                  representing  the full and fractional  shares of the Company's
                  Common Stock  purchased by or on behalf of a  Participant  (in
                  lieu of a stock certificate) on the date purchased in the name
                  of the Participant,  or if he or she so directs, in his or her
                  name and the name of another  person as joint tenants with the
                  right of  survivorship,  unless the  Participant  requests the
                  issuance of a stock  certificate.  Such authorization does not
                  affect shares already  represented by certificates  until they
                  are surrendered to the Company.

                  Upon the  issuance or transfer of  uncertificated  shares to a
                  Participant,  the Company shall send the Participant a written
                  statement  containing  such  information  required by Delaware
                  law, the Company's  Restated  Certificate of Incorporation and
                  the  Company's  By-Laws,  which  shall  be  delivered  to such
                  Participant as soon as practical after the date of purchase.

         6.       TERMINATION OF PARTICIPATION IN OFFERING.  A
                  Participant, at any time and for any reason, may
                  voluntarily terminate participation in an Offering
                  prior to the Exercise Date of the Offering by written
                  notice of termination delivered to his or her payroll
                  office.  A Participant shall automatically cease to
                  participate in an Offering if prior to the Exercise
                  Date he or she shall cease to be employed by either the
                  Company or a Designated Subsidiary for reasons other
                  than retirement, disability or death.  In either such
                  event no payroll deduction shall thereafter be made
                  with respect to such Participant and the cash balance
                  in his or her payroll deduction account shall be paid
                  to the Participant within 60 days thereafter and any
                  Company Common Stock in such Participant's account
                  purchased in a previous Plan offering shall, upon
                  written notification from the Participant, be
                  transferred to the Participant and any fractional
                  shares shall be paid to the Participant in cash.  A
                  Participant whose participation in an Offering has been
                  voluntarily terminated shall forfeit any right to
                  participate in the next succeeding Offering, if any,
                  under the Plan.  If a Participant's employment shall be
                  terminated by reason of retirement, death or disability
                  prior to the Exercise Date, he or she (or a designated
                  beneficiary, in the event of death, or if none, his or
                  her legal representative) shall have the right, within
                  90 days thereafter, to elect to have the balance in the
                  Participant's payroll deduction account either paid in
                  cash or applied toward the purchase of Company stock
                  and any Company Common Stock in such Participant's
                  account purchased in a previous Plan offering shall,
                  upon written notification from the Participant, be
                  transferred to the Participant and any fractional
                  shares shall be paid to the Participant in cash.
                  Except as above provided, no Participant may withdraw
                  any amounts withheld by payroll deductions, in whole or
                  in part.




         7.       RIGHTS AS A STOCKHOLDER. None of the rights or privileges of a
                  stockholder  of the Company shall exist with respect to shares
                  purchased  under the Plan  unless and until a  certificate  or
                  certificates or written statement in respect of uncertificated
                  shares  shall  have  been  issued  to a  Participant  or legal
                  representative of his or her estate.

         8.       RIGHTS NOT TRANSFERABLE.  Rights under this Plan are
                  not transferable by a Participant other than by will or
                  the laws of descent and distribution and are
                  exercisable during the Participant's lifetime only by
                  the Participant.

         9.       APPLICATION OF FUNDS. All funds received or held by the
                  Company under this Plan may be used for any corporate
                  purposes.

         10.      ADJUSTMENTS IN CASE OF CHANGES AFFECTING STOCK. In the
                  event of a recapitalization, stock dividend, stock
                  split or other change in capitalization affecting the
                  Company's present Common Stock, appropriate adjustment
                  may be made by the Board of Directors in the number
                  (including the number specified in paragraph 2) and
                  kind of shares and the Exercise Price of shares which
                  are or may become subject to options granted or to be
                  granted hereunder.

         11.      AMENDMENTS TO PLAN. The Board of Directors of the
                  Company, at any time, or from time to time, may amend,
                  suspend, or terminate this Plan, provided, however,
                  that except to conform the Plan to the requirements of
                  the Internal Revenue Code, no amendment shall be made
                  (i) increasing or decreasing the number of shares
                  authorized for this Plan (other than as provided in
                  Section 10), (ii) changing the formula for determining
                  the Exercise Price per share, or (iii) further limiting
                  the employees of the Company or its Subsidiaries who
                  may participate in this Plan.

         12.      VALUATIONS. All valuations hereunder shall be based
                  upon the New York Stock Exchange-Composite Transaction
                  Tape.

         13.      GOVERNMENTAL REGULATIONS. The Company's obligation to
                  sell and deliver its Common Stock under this Plan is
                  subject to the approval of any governmental authority
                  required in connection with the authorization, issuance
                  or sale of such stock.

         14.      EFFECTIVE DATE OF PLAN. The Plan became effective on
                  May 1, 1978.










                                   EXHIBIT C

                          LEE ENTERPRISES, INCORPORATED
                   1996 STOCK PLAN FOR NON-EMPLOYEE DIRECTORS

1.  Purposes

The purposes of the 1996 Stock Plan for  Non-Employee  Directors (the "Plan") of
Lee  Enterprises,  Incorporated  (the "Company") are to promote the interests of
the Company and its  stockholders by (i) encouraging  non-employee  directors to
own shares of the Company's  Common Stock and thereby link their  interests more
closely  with the  interests  of the other  stockholders  of the  Company;  (ii)
attracting and retaining  non-employee  directors of outstanding ability;  (iii)
providing incentive compensation  opportunities which are competitive with those
of other major corporations;  and (iv) enabling such directors to participate in
the long term growth and financial success of the Company.

2.  Definitions

The following definitions shall be applicable throughout the Plan:

         "Administrator"- means the Chief Executive Officer of
the Company.

         "Award"- means a grant of Common Stock under Section 7
of the Plan.

         "Board of Directors"- means the board of directors of
the Company.

         "Cash Compensation"- means annual retainer, fees payable for serving as
Chairman  of the  Board  of  Directors  or of a  committee  of the  Board or for
attending  any  meetings  of  the  Board  or any  committee  thereof,  per  diem
consultation fees or other  compensation  payable as a non-employee  director of
the Company.

         "Code"- means the Internal Revenue Code of 1986 as amended from time to
time.

         "Common   Stock"-   means  the   common   stock  of  Lee   Enterprises,
Incorporated, $2.00 par value.

         "Company"- means Lee Enterprises, Incorporated, a
Delaware corporation, including any and all subsidiaries.

         "Exchange  Act"- means the  Securities  Exchange Act of 1934 as amended
from time to time.


         "Participant"- means a non-employee director of the
Company who has been granted an Award.



3.       Effective Date and Duration of the Plan

The Plan shall become  effective upon approval by the Company's  stockholders at
the annual  meeting  of  stockholders  to be held on  February  1, 1996,  or any
adjournment  thereof. The Plan shall terminate at such time as may be determined
by the Administrator, and no Awards shall be granted after such termination.

4.       Administration

(a) Administrator.  The Plan shall be administered by the Administrator  subject
to the  restrictions set forth in the Plan.  Before any Awards are granted,  the
Administrator  may  require  Participants  to execute  any  agreements  that the
Administrator, in his discretion, shall reasonably require.

(b) Powers.  Subject to the provisions of the Plan, the Administrator shall have
the full power,  discretion,  and authority to interpret and administer the Plan
in a manner which is consistent  with the Plan's  provisions,  but shall have no
authority  with respect to the  selection of  directors to receive  awards,  the
number of shares subject to the Plan or each grant  thereunder,  or the price or
timing of awards to be made except as  provided in Section 9. The  Administrator
shall have no authority  to increase  materially  the  benefits  under the Stock
Plan.

(c)      Decisions Binding.  All determinations and decisions
made by the Administrator according to the provisions of the Plan
shall be final, conclusive and binding on all persons, including
the Participants, their estates and beneficiaries, and the
Company and its stockholders and employees.

5.       Common Stock Awards; Shares Subject to the Plan

(a) Stock Grant  Limit.  Awards will be granted to  Participants  in the Plan in
accordance  with the provisions of Section 7 below.  Subject to Section 8 below,
the aggregate number of shares of Common Stock that may be issued under the Plan
shall not exceed 50,000  shares.  Shares of Common Stock shall be deemed to have
been  issued  under the Plan only to the extent  actually  issued and  delivered
pursuant to an Award.

(b)      Stock Offered.  The Common Stock to be granted
constituting an Award may be authorized but unissued Common Stock
or Common Stock previously issued and outstanding and reacquired
by the Company.

6.       Eligibility

Awards may be granted  only to  directors  of the  Company  who,  at the time of
grant,  are not  employees of the Company or of any  subsidiary  of the Company.
Awards may not be granted to any person who is an  employee of the Company or of
any subsidiary of the Company.

7.       Common Stock Awards

(a) Minimum Awards of Common Stock.  An Award of 500 shares of Common Stock,  as
adjusted   according  to  Section  8  below,  shall  be  made  automatically  to
Participants  on the first business day of June of each year,  beginning on June
3,  1996.  A  Participant  who is elected  by the Board of  Directors  to fill a
vacancy or newly created  directorship  between annual  meetings of stockholders
shall automatically receive 500 shares of Common Stock, as adjusted according to
Section 8 below,  on the earlier of the first  business  day of the fourth month
after taking office or the last business day of the year in which he or she took
office.



(b)  Elective  Payment  in Common  Stock.  Participants  shall have the right to
elect, in writing filed with the Company,  to receive all or fifty percent (50%)
of their Cash  Compensation  payable for services  rendered by them in shares of
Common  Stock,  commencing  with the effective  date of the Plan.  The number of
shares shall be determined by dividing the amount of the Cash Compensation to be
paid by the closing price of the Company's Common Stock as reported for New York
Stock  Exchange-Composite  Transactions on the trading day immediately preceding
the date of payment and rounding to the nearest whole  number.  If the Company's
Common Stock is not then traded on such  exchange,  the  determination  shall be
based on the  principal  market  where the  Company's  Common  Stock is actively
traded as reported in the Wall Street Journal, Midwest Edition.  Elections under
this section  shall be made at least six months and one day prior to the date on
which  payment is to be made. A  Participant's  election  shall remain in effect
from year to year until  changed by the  Participant.  No change in an  election
shall be  effective  prior to at least six  months and one day after the date of
the change.

(c) Payment for Stock.  A Participant  shall not be required to make any payment
for Common Stock received  pursuant to this Plan, except to the extent otherwise
required by law.

8.       Change in Capital Structure

     In the event of any  change in the  outstanding  shares of Common  Stock by
reason of any stock dividend or split, recapitalization,  merger, consolidation,
spin-off,  combination or exchange of shares or other corporate  change,  or any
distributions  to the  holders of Common  Stock other than cash  dividends,  the
Administrator  shall make such substitution or adjustment,  if any, as he or she
deems to be  equitable  to  accomplish  fairly the  purposes  of the Plan and to
preserve the intended  benefits of the Plan to the Participants and the Company,
as to the number,  including the number specified in Section 5(a) above, or kind
of shares of Common  Stock or other  securities  issued or reserved for issuance
pursuant  to the Plan,  including  the  number of  outstanding  shares of Common
Stock.

9.       Amendment, Modification and Termination

The  Administrator  may amend,  suspend or terminate the Plan as he or she shall
deem  advisable  but may not  amend the Plan  without  further  approval  of the
stockholders  if such  approval is  required by law,  and may not amend the Plan
provisions  relating to the amount,  price,  and timing of awards more than once
every six months other than to comport  with  changes in the Code,  the Employee
Retirement  Income  Security Act of 1974, or the rules  thereunder.  Adjustments
shall be made in the  number  and kind of shares  subject  to the Stock  Plan as
provided in Section 8 above.

10.      Miscellaneous

(a) No Right to an Award.  Neither the adoption of the Plan or any action of the
Administrator  shall be  deemed  to give a  director  a right to an Award or any
other rights  hereunder  except as may be evidenced by an Award duly executed on
behalf  of the  Company,  and  then  only to the  extent  and on the  terms  and
conditions  expressly set forth herein. The Plan shall be unfunded.  The Company
shall not be required to establish  any special or separate  fund or to make any
other segregation of funds or assets to assure the payment of any Award.

(b) No  Employment  Rights  Conferred.  Nothing  contained in the Plan shall (i)
confer upon any director any right with  respect to  continuation  of service or
nomination  for  reelection as a director with the Company or (ii)  interfere in
any way with the right to remove a director from office at any time for cause as
provided in the Company's Restated Certificate of Incorporation.

(c) Other Laws;  Withholding.  The Company  shall not be  obligated to issue any
shares of  Common  Stock  until  there  has been  compliance  with such laws and
regulations as the Company may deem applicable.  No fractional  shares of Common
Stock shall be delivered.  The Company shall have the right to collect cash from
Participants  in an amount  necessary  to satisfy  any  Federal,  state or local
withholding tax requirements. A Participant may elect to satisfy tax withholding
requirements,  in whole or in part,  by having the  Company  withhold  shares of
Common Stock to satisfy the amount of taxes required to be withheld.






(d) Severability.  If any provision of the Plan shall be held illegal or invalid
for any reason,  the  illegality  or  invalidity  shall not affect the remaining
parts of the  Plan,  and the Plan  shall be  construed  and  enforced  as if the
illegal or invalid provision had not been included.

(e) Additional Compensation. Except as otherwise provided in Section 7(b) above,
shares of Common Stock  granted  under the Plan shall be in addition to any Cash
Compensation  payable to a  Participant  as a result of his or her  service as a
non-employee director of the Company.

(f)  Requirements of Law. The granting of Awards under the Plan shall be subject
to all applicable laws,  rules,  and  regulations,  and to such approvals by any
governmental agencies or national securities exchanges as may be required.

(g)      Governing Law.  To the extent not preempted by Federal
law, the Plan, and all agreements hereunder, shall be construed
in accordance with and governed by the laws of the State of
Delaware, without regard to conflict of law principles.

(h)  Securities  Law  Compliance.  With  respect to any  Participant  subject to
Section 16 of the  Exchange  Act,  transactions  under the Plan are  intended to
comply with all applicable  conditions of Rule 16b-3 or its successors under the
Exchange Act,  regardless of whether the  conditions  are expressly set forth in
the Plan. To the extent any provision of the Plan or action by the Administrator
fails to so comply,  it shall be deemed null and void to the extent permitted by
law and deemed advisable by the Administrator.