UNITED STATES
SECURITIES AND EXCHANGE
COMMISSION
Washington, D.C. 20549
CURRENT REPORT
PURSUANT TO SECTION 13
OR 15(d) OF THE
SECURITIES EXCHANGE ACT
OF 1934
Date of Report:
January 29, 2005
Commission File Number
1-6227
LEE ENTERPRISES, INCORPORATED
(Exact name of Registrant as specified in its charter)
Delaware
42-0823980
(State of Incorporation) (I.R.S. Employer Identification No.)
201 N. Harrison Street,
Davenport, Iowa 52801
(Address of Principal
Executive Offices)
(563) 383-2100
Registrants
telephone number, including area code
_____________________________________________________________
Check the appropriate box below if
the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the
registrant under any of the following provisions:
[ ] Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
[ X ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
[ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
[ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
On January 29, 2005, Lee Enterprises, Incorporated, a Delaware corporation (Lee), and LP Acquisition Corp., a Delaware corporation and a wholly-owned subsidiary of Lee (the Purchaser), entered into an Agreement and Plan of Merger (the Merger Agreement) with Pulitzer Inc. (Pulitzer).
Following the announcement of the Merger Agreement, on January 31, 2005, Lee has provided the following communications materials:
| presentation for Lees January 31, 2005 conference call and webcast to discuss the Merger, which is attached as Exhibit 99.1 and is incorporated herein by reference; |
| transcript of Lee's January 31, 2005 conference call and webcast, which is attached as Exhibit 99.2 and is incorporated herein by reference; and |
| a series of questions with answers about the Merger for Pulitzer employees, which is attached as Exhibit 99.3 and is incorporated herein by reference. |
These communications may be deemed soliciting material pursuant to Rule 14a-12 of the Securities Exchange Act of 1934, as amended, and are filed herewith as exhibits and incorporated herein by reference.
The proposed transaction will be submitted to Pulitzers stockholders for their consideration, and Pulitzer will file with the SEC a proxy statement to be used to solicit the stockholders approval of the proposed transaction, as well as other relevant documents concerning the proposed transaction. STOCKHOLDERS OF PULITZER ARE URGED TO READ THE PROXY STATEMENT REGARDING THE PROPOSED TRANSACTION AND ANY OTHER RELEVANT DOCUMENTS FILED WITH THE SEC WHEN THEY BECOME AVAILABLE, AS WELL AS ANY AMENDMENTS OR SUPPLEMENTS TO THOSE DOCUMENTS, BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION. A free copy of the proxy statement, as well as other filings containing information about Pulitzer, may be obtained at the SECs Internet site (http://www.sec.gov). Copies of the proxy statement and the SEC filings that will be incorporated by reference in the proxy statement can also be obtained, without charge, by directing a request to James V. Maloney, Secretary, Pulitzer Inc., 900 North Tucker Boulevard, St. Louis, Missouri 63101.
Pulitzer and its directors and executive officers and other members of management and employees may be deemed to be participants in the solicitation of proxies from the stockholders of Pulitzer in connection with the proposed transaction. Information regarding Pulitzers directors and executive officers is available in Pulitzers proxy statement for its 2004 annual meeting of stockholders, which was filed with the SEC on April 2, 2004. Additional information regarding the interests of such potential participants will be included in the proxy statement and the other relevant documents filed with the SEC when they become available.
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(c) Exhibits
99.1 Presentation for Lee's January 31, 2005 conference call and webcast.
99.2 Transcript of Lee's January 31, 2005 conference call and webcast.
99.3 A series of questions with answers about the Merger for Pulitzer employees.
Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
LEE ENTERPRISES, INCORPORATED | ||
Date: February 1, 2005 | /s/Carl G. Schmidt | |
Carl G. Schmidt | ||
Vice President, Chief Financial Officer, | ||
and Treasurer |
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Exhibit No. Description
99.1 Presentation for Lee's January 31, 2005 conference call and webcast.
99.2 Transcript of Lee's January 31, 2005 conference call and webcast.
99.3 A series of questions with answers about the Merger for Pulitzer employees.
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EXHIBIT 99.2 Questions with Answers About the Merger for Lee Stockholders
Q&A / Stockholders
Q: Lee has historically focused on smaller market properties and bills itself as the premier publisher of daily newspapers in midsize markets. How does this acquisition, particularly St. Louis, fit your strategy?
The
deal enhances Lees core position, gets us into markets in the rapidly growing
Southwest and extends our company into another metro market that plays into our core
competencies.
Pulitzer
properties like The Pantagraph in Bloomington, Ill., The Daily Herald in
Provo, Utah, and the Napa Valley Register in Napa, Calif., are obvious natural fits
with the bulk of our operations.
In
Tucson, the Arizona Daily Star is in a JOA operation similar in size and scope to
our partnership in Madison, Wis. Coincidentally, the president of the joint company and
the top advertising executive are former Lee executives, so our comfort level there is
high.
That
brings us to St. Louis, which we have concluded is an attractive market similar in many
respects to existing Lee markets:
| Pulitzer has built a strong platform in St. Louis, including the Post-Dispatch, the Suburban Journals, STLtoday.com and a direct-mail operation. The Suburban Journals alone have distribution of more than a million copies a week. |
| Pulitzers platform with multiple titles in the market is similar to the Lee SBU approach youd find in Madison, Lincoln and other Lee markets. |
| Market penetration, especially in the growing St. Louis suburbs, is well within the range of what we see in larger Lee markets. The Post-Dispatch has no daily newspaper competition on the Missouri side of the river and enjoys readership reach that is among the best of U.S. metro papers. |
| Operationally, the Post-Dispatch resembles Lees larger newspapers, especially those that compete in metro areas. |
| St. Louis is a Midwestern community with values like those in other Lee markets, including Mississippi River cities where Lee owns papers, like Davenport, Iowa, or La Crosse, Wis. |
| It is a regional hub for shopping, health care and culture. |
| Residents enjoy high purchasing power, a low cost of living and relatively easy commuting. |
Q: Does Lee have the expertise to compete in a metro market?
Yes.
In
the first place, Pulitzer already has strong management in place, and we have been
impressed with both strategies weve seen and people weve met.
As
for Lees experience:
Two
of our largest newspapers operate in metro markets. The North County Times in
Oceanside and Escondido, Calif., is in the northern suburbs of San Diego. The Times
in Munster, Ind., circulates in the southeast suburbs of Chicago. Both papers were part of
the Howard Publications acquisition in 2002. Both have grown since the purchase,
particularly the North County Times, where cash flow has almost doubled in three
years.
Several of Lees executives have metro market experience. Chief among them is Mary Junck, our chairman, president and CEO, who joined Lee in 1999. She previously held several senior executive
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positions at Times Mirror Company. From 1997 to 1999, she was executive vice president of Times Mirror and president of Times Mirror Eastern Newspapers. She was responsible for all newspaper operations in the region, including Newsday, The Baltimore Sun, the Hartford Courant, The Morning Call and Southern Connecticut Newspapers. From 1993 to 1997, she was publisher and chief executive officer of The Baltimore Sun. From 1990 to 1992, she was publisher and president of the St. Paul Pioneer Press, where she had served as president, general manager and senior vice president since 1985.
Lee
has received a fully committed $1.55 billion credit facility led by Deutsche Bank and
SunTrust Bank. The facility consists of a seven year, $450 million revolving credit
and $1.1 billion of seven or eight year term loans at floating rates tied to the
companys leverage levels. The agreements have traditional covenants that allow
the company very good operating flexibility. Debt repayments in the early years of
the agreements are modest.
An
agreement of this nature would not have been possible without the strong cash flow
generation our company has historically demonstrated.
The
transaction will immediately and positively influence Lees ability to generate
substantial free cash flow to maintain a strong balance sheet, as we demonstrated after
the Howard acquisition. Although this transaction takes Lees initial level of debt
higher than weve had historically, we are confident in our ability to return quickly
to an investment grade profile.
The
transaction will be immediately accretive to free cash flow. For the fiscal year ending
Sept. 30, 2006, free cash flow per diluted share is expected to increase approximately 50
cents.
Because
of significant non-cash charges for amortization of intangible assets, the transaction is
expected to be dilutive to reported earnings by an estimated 8-10 cents per diluted share
in fiscal 2005, excluding one-time transition costs and assuming a May 31 closing.
Dilution to reported earnings per share is estimated to be approximately 10-11 percent in
fiscal 2006. Timing of the closing and final valuation of intangible assets can both
significantly affect these estimates.
Lee
is extremely confident in the ability of the combined company to generate substantial and
increasing free cash flow, which will enable Lee to rapidly delever the balance
sheet. We expect that over the next 24 months that Lee will return to a solid
investment grade profile. We are comfortable with the pro forma capital structure
given the financial attributes of the company and the attractive financing available in
the current market. The bank financing is fully committed with 7-8 year
maturities. Further, there are no onerous covenants and no significant debt
amortization requirements in the early years. Lee may consider other financing
opportunities in the long-term debt market or in the equity or equity linked market.
Nothing, however, is needed or required. We are comfortable with our business and our
balance sheet.
The purchase price of $64 per share translates to 13.5 times operating cash flow for the 12 months ended December 26, 2004, and 11-11.5 times operating cash flow for the first full fiscal year, ending September 30, 2006. Both are in the range of other major newspaper stock purchases in the last five years.
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No. The purchase of Pulitzer expands Lees geographic reach into some fast-growing markets in the Southwest, and it enhances our position in other areas of the country, plus extends Lee into an attractive top 25 metro market. While we regularly evaluate proposals to buy, sell or exchange properties, we have no plans at this time to divest any of the Pulitzer newspapers.
The pro forma assumes a significant reduction in corporate costs. We can expect some savings due to increased purchasing power, but we dont expect savings in newsprint expense as Pulitzer is already part of the same buying group as Lee. We have a track record of steadily improving margins by maintaining careful cost controls while also focusing on topline growth and producing quality products.
Lee
has consistently outperformed the industry average on revenue growth, and we see
attractive room for topline growth in Pulitzer by energetically applying
Lees proven sales tactics.
In
particular, we expect early successes from the use of Lees blitz-team approach,
combining sales training programs with intensive prospecting and team selling in
specific categories. Based on the needs of an individual market and local ad
management teams, we send in well-trained sales crews to assist local salespeople in
focused efforts, often targeting competing media, including yellow pages, cable and radio.
Our Flight frequency advertising sales program should be easily integrated into Pulitzer
markets, as should our current focus on key classified categories such as automotive
and recruitment.
In
addition to advertising sales training programs, Lees focus on topline revenue
growth includes simply hiring the best salespeople we can and filling open
positions quickly.
In
St. Louis, we see opportunity for continued growth in territories and midsize accounts, as
well as in improved cross-selling between the Post-Dispatch and the Suburban
Journals. These are areas where Lee has a good track record of success.
In
St. Louis and elsewhere, we believe Lees online sales model,
including selling big ads and creating stronger classified
verticals, will lead to substantial increases in revenue. In online, as with
print, Lees SWAT team approach includes training with intensive prospecting and
team selling.
We
also see opportunity for continued growth in niche publications in several Pulitzer
markets, similar to what weve launched in other Lee properties.
Pulitzer has had circulation success
of its own.
Lees
track record historically has been better than the industry as a whole, especially on
Sundays, the most important day of the week for advertisers. Overall, the application of
Lees best practices helped the Howard newspapers increase circulation. We think
those strategies also will help Pulitzer papers grow paid circulation through diversified
sales pressure, improved retention programs, such as EZ Pay, and focused single copy
sales.
In
St. Louis, we believe we can improve circulation through stronger sales pressure and
marketing efforts. The Post-Dispatch also will benefit as a result of
Pulitzers work to purchase the majority of distribution routes through negotiations
with independent distributors. That makes customer contact easier and allows for better
control of single-copy sales programs.
We
expect circulation revenue to remain generally flat.
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Lees estimate for 2005 for its own capital spending is $20 million. On a combined basis, we expect capital spending of 3% or less of revenue on an ongoing basis. As part of our due diligence effort, we engaged an independent consultant to evaluate press and production facilities in St. Louis, Tucson and Bloomington, the three largest operations. The consultant confirmed that Pulitzer has done a good job of maintaining the physical needs of its properties, as does Lee. At some point in the future, those operations will need to be upgraded again, but the time horizon for those events appears to be well into the future.
Of
nearly 1,300 employees at the Post-Dispatch, more than 1,000 are represented by 11
unions. The largest is the Guild, which covers about 600 full-time and part-time
employees.
Current
Pulitzer management has worked to maintain good relations with the unions and all
employees. While we have not yet had a chance to meet with union representatives, we look
forward to doing so. Based on information from Pulitzer, we believe the climate is
positive and that contracts give management sufficient operating flexibility.
There
are only a few small unions outside of St. Louis.
We
expect to have a good relationship with Gannett Co., Inc., as our partners in Tucson.
The
joint operating agreement in Tucson has been in place since 1940. Pulitzer became a
partner in 1971 and Gannett bought its half-interest
in 1977.
Pulitzer
oversees the news operations for the Arizona Daily Star, a morning newspaper with
circulation of about 100,000 daily and 162,000 on Sunday. Gannett operates the Tucson
Citizen, a 30,000-circulation afternoon newspaper six days a week.
With
the exception of the two newsrooms, joint operations of the two papers are controlled by
TNI Partners. Both Pulitzer and Gannett have three members on the TNI Board, which hires
the president. Coincidentally, the current president, Mike Jameson, is a former Lee
executive, as is the top advertising executive, Dan Adams. Were pleased to renew our
relationships with them.
The
current operating agreement in Tucson expires in 2015, but it can be renewed by either
party for successive periods of 25 years each.
We
dont expect widespread changes. By way of reference, we made no immediate changes at
the publisher level when we bought Howard Publications in 2002, other than filling a
vacant position. Most of the publishers and other key personnel are still with Lee.
We
have met or talked with every Pulitzer publisher and many of the top managers. Our overall
impression is that Pulitzer is a well-run company with many talented people in upper
management and on the front lines. Just as with Howard, we expect our other newspapers in
Lee to benefit from the influx of new talent and fresh ideas.
We do not expect Pulitzer family members to be actively engaged in the combined business, but will welcome their advice on preserving the Pulitzer heritage.
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The proposed transaction will be submitted to Pulitzer's stockholders for their consideration, and Pulitzer will file with the SEC a proxy statement to be used to solicit the stockholders' approval of the proposed transaction, as well as other relevant documents concerning the proposed transaction. STOCKHOLDERS OF PULITZER ARE URGED TO READ THE PROXY STATEMENT REGARDING THE PROPOSED TRANSACTION AND ANY OTHER RELEVANT DOCUMENTS FILED WITH THE SEC WHEN THEY BECOME AVAILABLE, AS WELL AS ANY AMENDMENTS OR SUPPLEMENTS TO THOSE DOCUMENTS, BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION. A free copy of the proxy statement, as well as other filings containing information about Pulitzer, may be obtained at the SEC's Internet site (http://www.sec.gov). Copies of the proxy statement and the SEC filings that will be incorporated by reference in the proxy statement can also be obtained, without charge, by directing a request to James V. Maloney, Secretary, Pulitzer Inc., 900 North Tucker Boulevard, St. Louis, Missouri 63101.
The directors and executive officers of Pulitzer Inc. and other persons may be deemed to be participants in the solicitation of proxies in respect of the transaction. Information regarding Pulitzers directors and executive officers will be available in the proxy statement. Other information regarding the participants in the proxy solicitation and a description of their direct and indirect interests, by security holdings or otherwise, will be contained in the proxy statement and other relevant materials to be filed with the SEC when they become available.
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EXHIBIT 99.1 - Presentation for Lee's January 31, 2005 conference call and webcast
[Operator reads forward-looking note, reference to the Companys recent SEC filings and legend about the Pulitzer Proxy Statement.]
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The Private Securities Litigation Reform Act of 1995 provides a Safe Harbor for forward-looking statements. This report contains information that may be deemed forward-looking and that is based largely on the Companys current expectations and is subject to certain risks, trends and uncertainties that could cause actual results to differ materially from those anticipated. Among such risks, trends and other uncertainties are changes in advertising demand, newsprint prices, interest rates, labor costs, legislative and regulatory rulings and other results of operations or financial conditions, difficulties in integration of acquired businesses or maintaining employee and customer relationships and increased capital and other costs. The words may, will, would, could, believes, expects, anticipates, intends, plans, projects, considers and similar expressions generally identify forward-looking statements. Readers are cautioned not to place undue reliance on such forward-looking statements, which are made as of the date of this report. The Company does not publicly undertake to update or revise its forward-looking statements. If you refer to our most recent 10-K, 10-K/A and 8-K Reports (including the 8-K we will file today), you will see a discussion of factors that could cause the Companys actual results to differ materially from these projections.
The proposed transaction will be submitted to Pulitzers stockholders for their consideration, and Pulitzer will file with the SEC a proxy statement to be used to solicit the stockholders approval of the proposed transaction, as well as other relevant documents concerning the proposed transaction. STOCKHOLDERS OF PULITZER ARE URGED TO READ THE PROXY STATEMENT REGARDING THE PROPOSED TRANSACTION AND ANY OTHER RELEVANT DOCUMENTS FILED WITH THE SEC WHEN THEY BECOME AVAILABLE, AS WELL AS ANY AMENDMENTS OR SUPPLEMENTS TO THOSE DOCUMENTS, BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION. A free copy of the proxy statement, as well as other filings containing information about Pulitzer, may be obtained at the SECs Internet site (http://www.sec.gov). Copies of the proxy statement and the SEC filings that will be incorporated by reference in the proxy statement can also be obtained, without charge, by directing a request to James V. Maloney, Secretary, Pulitzer Inc., 900 North Tucker Boulevard, St. Louis, Missouri 63101.
Pulitzer and its directors and executive officers and other members of management and employees may be deemed to be participants in the solicitation of proxies from the stockholders of Pulitzer in connection with the proposed transaction. Information regarding Pulitzers directors and executive officers is available in Pulitzers proxy statement for its 2004 annual meeting of stockholders, which was filed with the SEC on April 2, 2004. Additional information regarding the interests of such potential participants will be included in the proxy statement and the other relevant documents filed with the SEC when they become available.
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Good morning! Im Mary Junck and we want to thank you for joining us on this important day for Lee Enterprises and Pulitzer.
Before we begin Lees presentation, its my pleasure to turn over the microphone to the president and chief executive officer of Pulitzer, Bob Woodworth.
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Thank
you, Mary, and good morning to you all.
Today marks
the beginning of a new chapter in the long and storied history of the Pulitzer company.
The
Pulitzer name has been synonymous with excellence in news coverage for more than 125
years. The importance of continuing that tradition was one of the pivotal factors we
considered in deciding to join with Lee.
Its a tradition that is important to our readers, to our advertisers, to our shareholders and
to our employees.
And, because preserving the best of the past as we move into the future
was so important in our decision-making, I am particularly pleased to be on the
call today with the leadership team from Lee Enterprises, a company that has 114 year-old
distinguished history in the news business, and one of the most successful operations in
the industry.
In
my view, Lee is among the best newspaper operators in the industry, with an especially
impressive record for revenue growth. We have admired and respected Lee and their
management team for years. Mary Junck has put together a top flight group that delivers
results.
We
think the acquisition by Lee is a great fit for Pulitzer.
We fit
well together geographically, and in an industry thats consolidating, we think the
combined company will have an impressive platform from which to compete and on which to
grow.
As
part of Lee, our newspapers will benefit from greater scale and resources, which are
necessary to compete effectively in todays increasingly competitive media market.
Another
reason this is a great fit involves our corporate cultures. Having cultures that mesh is
critical in our business. And we believe that, in Lee, we have found a company that shares
our deep commitment to journalistic excellence, to supporting the communities we serve and
to treating employees fairly.
Im
also pleased that a number of our key senior operational and editorial team have expressed
their excitement about joining Lee. This will provide continuity to operations and will
give Lee access to some of the best talent in the business.
For
these reasons, we believe that Lee will be an excellent steward for the Pulitzer company
and is well positioned to strengthen it as the two move forward together.
And now I'll turn the call back over to Mary. Mary...
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Bob, thank you for your very kind words about Lee. We feel the same way about Pulitzer, which you have led so skillfully as CEO over the last six years.
Lee admires what the Pulitzer family has done for journalism in St. Louis and throughout the United States. We are committed to preserving that heritage.
Now, we are eager to tell you why this is such an attractive acquisition for Lee and our shareholders.
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As you know, Lee has entered into a definitive agreement to acquire Pulitzer Inc. for a cash purchase price of $64 per share, implying an enterprise value totaling $1.46 billion.
Its another terrific acquisition for Lee and, in both order of magnitude and opportunities for revenue growth, its remarkably similar to our highly successful purchase of the 16 Howard newspapers in 2002. It allows us to take an exciting and logical next step into another attractive group of markets, exactly the kind where we excel.
Joining me on this call are Carl Schmidt, our chief financial officer, and Greg Schermer, who serves as a vice president, corporate counsel and a member of our board of directors.
Both Carl and Greg were extremely instrumental in the Pulitzer acquisition process, and Im very grateful for their outstanding work.
This presentation will be available for replay on demand beginning this afternoon at lee.net.
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Pulitzers 14 daily newspapers include the St. Louis Post-Dispatch and the Arizona Daily Star in Tucson.
Combined, these 14 newspapers have circulation of 575,000 daily and 799,000 on Sunday.
All these newspapers operate leading websites in their markets, and theyre fortified by more than 100 weeklies, shoppers and specialty publications, including a network of 38 weeklies in the St. Louis market with distribution of more than one million copies.
Reported revenue totaled nearly $444 million in 2004. Reported operating cash flow, including Pulitzers 50% share in Tucson, was $105 million.
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Heres the Pulitzer map.
The Post-Dispatch in St. Louis has circulation of 286,000 daily and 450,000 on Sunday. Well give you more detail on St. Louis in a moment.
Tucson is an absolute standout growth market. The Arizona Daily Star is the larger paper in a joint operating agreement with Gannett, with morning circulation of 101,000 and Sunday circulation of 162,000.
Bloomington, Illinois, is another impressive growth market and The Pantagraph has circulation of 47,000 daily and 50,000 on Sunday.
More terrific markets The Daily Herald in Provo, Utah, has circulation of 31,000 daily and 34,000 on Sunday.
In California, we have the Santa Maria Times, the Lompoc Record, the Napa Valley Register and The Sentinel in Hanford.
Rounding out the list are The World in Coos Bay, Oregon; The Garden Island in Lihue, Hawaii; the Arizona Daily Sun in Flagstaff; the Daily Journal in Park Hills, Missouri; the Daily Chronicle in DeKalb, Illinois, and The Daily News in Rhinelander, Wisconsin.
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Here are the Pulitzer newspapers combined with the Lee map.
Circulation at our 44 existing newspapers and 14 new ones will total 1.7 million daily and 2 million on Sunday.
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These newspapers in 23 states will give us the fourth largest number of dailies in the country.
In terms of daily circulation, well move from 12th place to 7th.
For the last 12 months through December 2004, combined reported revenue is $1.14 billion, with OCF of $295 million not adjusted for any one-time items or synergies.
With the addition of 4,000 Pulitzer people, Lee will have about 10,700 employees.
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Pulitzer is ideal for Lee. Let me tell you why.
First, were gaining exceptionally fine newspapers that have strong franchises in good growth markets. AND we see upside potential.
Next, the acquisition extends Lee into a metro market that, except for size, looks surprisingly like other markets in which Lee excels.
Thats especially true because of the broad media platform in St. Louis that expands on the already-powerful reach of the Post-Dispatch.
Of course, St. Louis is a Midwestern market just downstream on the Mississippi from our corporate headquarters in Davenport, Iowa.
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Tucson and the other Pulitzer newspapers are an obvious match to the type of markets where Lees track record is strong.
Tucson is on the front end of an upward curve, and its being led by new management that we happen to know quite well. The CEO of the JOA is a former Lee publisher, and the top advertising executive is also a highly respected Lee alum.
Other gems in the portfolio are Bloomington, Provo, Flagstaff and Napa and we like the rest, as well.
Overall, Pulitzers markets rank considerably above Lees own locations on our market meter, an internal measure of growth potential in a market area. We believe that a better market meter translates into higher revenue growth.
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In both order of magnitude and opportunities for revenue growth, this acquisition resembles our purchase of Howard Publications in 2002.
The Howard acquisition increased our circulation by about 75% and our revenue by about 50%. For comparison, Pulitzer will increase our daily circulation by roughly 50% and our revenue by about 60%.
By any measure, the Howard acquisition turned out to be an unqualified success.
The results are a matter of record: Our new newspapers outperformed revenue and OCF projections right out of the gate and we aim to do it again.
We gained key talent in the acquisition, and three years later, weve retained a high percentage of the original publishers and other key personnel.
The Howard experience has prepared us exceedingly well, and we plan to integrate Pulitzer just as effectively.
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As with Howard, the driver behind this acquisition is revenue growth, and we see good opportunities in each of the Pulitzer markets.
We plan to build on current strategies by providing an influx of revenue-generating programs that have worked very well for Lee programs youve heard us talk about before, such as our advertising sales blitzes, frequency ad sales programs, classified employment and automotive templates, cross-selling methods, niche publications and online revenue programs.
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Lee has been a leader for advertising revenue growth, and you may have seen this chart in the past, comparing our performance with the industry average.
Thats Pulitzer in purple, Lee in blue and the industry in black. And we are the leader.
While Pulitzer has periodically outperformed the industry, together, we expect to achieve a more consistent pattern of even higher above-average growth.
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Another reason were excited about Pulitzer is the people weve met. Weve found them to be smart, receptive and enthusiastic.
Lee and Pulitzer have a lot in common.
Throughout our long histories, weve both been devoted to newspapers and we have strong news traditions. We view newspapers as a public trust. Were committed to our communities and our people. We both have enjoyed a loyal base of shareholders committed to the business of quality newspapers. We both rely on strong publishers, editors and management teams.
All those things will make for a smooth transition.
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Now, lets take a closer look at St. Louis and explain why its similar to other Lee markets.
St. Louis ranks as the 21st largest Designated Market Area in the country, with three million people.
As an aside, this is a market size Im personally familiar and comfortable with, having been the publisher of the Baltimore Sun and the St. Paul Pioneer Press.
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St. Louis is a regional hub that serves a wide area.
The suburbs are exceptionally strong, with a relatively low cost of living, low unemployment, high purchasing power and lots of growth.
At the same time, the city of St. Louis is undergoing significant change through redevelopment efforts on a broad front. Positive signs include a new $345 million baseball stadium, an $87 million Federal Reserve Bank expansion and several projects to convert old buildings into lofts and condos.
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The dominance of the suburbs reinforces the strength of Pulitzers media platform and helps explain why the Post-Dispatch has remained such a powerhouse.
It reaches 32% of adults in the market daily and 51% on Sunday. You dont see numbers like that in most metro markets, as these lists show.
For instance, the column on the right ranks the Post-Dispatch as the third best metro market newspaper for Sunday readership. Thats quite a local franchise.
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Pulitzer has spent the last five-plus years investing in infrastructure and building its powerful media platform, and the highlights of Pulitzers steps are listed here.
Besides the Post-Dispatch, the media platform in St. Louis includes the 38 Suburban Journals, which reach a huge audience with distribution of more than a million copies a week.
The media platform also includes the markets leading website, STLtoday.com, and Local Values, a direct mail program.
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As this pie chart shows, the Post-Dispatch and the Suburban Journals capture 30% of all media dollars in the market. You can see that no competitor even comes close.
30% is an OK number for a metro market but we and Pulitzer management are convinced we can grow market share in St. Louis.
While most U.S. daily newspapers lost ground between 2002 and 2004, the Post-Dispatch gained market share, according to the same study.
These gains in St. Louis are due to strong management there, which is already on a good course and, from what weve seen, is eager to join with us in driving revenue and growing ad share.
Were convinced that Lees focus on revenue, circulation, strong local news and online growth will pay off in St. Louis and throughout Pulitzer, just as it has everywhere else in Lee.
Now, Carl Schmidt will discuss financial aspects of the transaction.
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As you would expect, we took a methodical and quite painstaking approach to determining how much we should offer.
We performed extensive due diligence analysis. For example, a team of Lee executives visited seven key locations and spoke with the management of all other locations by phone. We built detailed models for revenue, expense and OCF.
We reviewed the public market value of Pulitzer and others, studied recent acquisition multiples, analyzed valuation by parts and in sum, reviewed potential price adjustments and performed discounted cash flow analysis.
The result was the purchase price of $64 per share, totaling enterprise value of $1.46 billion. As it turns out, the price was within the range of analyst expectations.
It translates into a multiple of 13.5 times operating cash flow for the 12 months ended Dec. 26, 2004 after adjusting for minority interest and making one-time adjustments to 2004 results.
For our first full fiscal year of ownership, ending Sept. 30, 2006, the multiple of OCF is estimated to be 11 to 11.5 times operating cash flow. This compares to 11.2 for Howard.
As you also saw in the news release, were paying cash, financed by a $1.55 billion fully committed bank facility led by Deutsche Bank and SunTrust Bank. The facility consists of a seven year, $450 million revolving credit and $1.1 billion of seven and eight year term loans at floating rates tied to the companys leverage levels. The agreements have traditional covenants that allow the company excellent operating flexibility. Debt repayments in the early years of the agreements are modest.
We expect to close in the June quarter.
22
We expect the acquisition to be immediately accretive to free cash flow, and at closing we will have a debt to OCF ratio of about 5.5 times, based on the covenant formula to be used.
Because of the combined cash flow of the two companies, we expect the debt level to fall quickly, as we have clearly demonstrated that ability since the Howard acquisition. Free cash flow should increase by approximately $0.50 per diluted share in fiscal 2006.
We expect that over the next 24 months that Lee will return to a solid investment grade profile. We are comfortable with the structure given the financial attributes of the company and the attractive financing available in the current market.
Because of significant non-cash charges for amortization of intangible assets, the transaction will be initially dilutive to earnings.
We estimate dilution of 8-10 cents per diluted share for fiscal 2005, excluding one-time transition costs and assuming a May 31 close. We expect 10-11% dilution in fiscal 2006. Both of those estimates are influenced by timing of the closing and final valuation of intangible assets.
23
In summary, for all the reasons weve talked about, were excited.
The acquisition is a great fit.
It provides new markets in which we can put our successful growth strategies to work.
It provides exciting new opportunities for our employees and Pulitzers.
The Howard transition has prepared us for the challenge.
Were gaining great new talent.
And, most importantly, were convinced that this acquisition will pay off for Lees shareholders.
Thanks for letting us give you the details. As the news release indicated, in order to provide additional information, weve posted a prepared set of questions and answers at lee.net.
For those of you who have been invited to ask questions, well be glad to take them now. Please begin by identifying yourself.
24
EXHIBIT 99.3 - Questions with Answers About the Merger for Pulitzer Employees
Q&A / Pulitzer Employees
Q: What does this mean for my job and benefits?
It
will be business as usual in terms of scheduled evaluations, pay raises and other normal
operations.
Benefit details will be addressed separately in the weeks to come, but Lee
offers a competitive employee benefits package including health insurance, dental
and vision coverage, life insurance, retirement and an employee stock purchase plan. While
there may be some pluses and minuses in the details, we think youll find the
benefits to compare well overall.
We
need to study the details of current benefits, but on health insurance, we expect current
coverage to continue for the rest of the calendar year. At that time, employees will
convert to Lees plans, which offer comparable coverage.
You
do not have to reapply for your job, as is the case in some acquisitions.
You may
see some overall changes due to corporate consolidation, such as joint purchasing and
centralized payroll processing. Well be working to integrate computer systems. And
you can expect to see or meet key Lee executives as we help Pulitzer employees get
familiar with Lees priorities.
Chief
among the priorities is a focus on revenue growth, and Lee offers corporate resources to
assist with sales initiatives. In addition, Lee will focus attention on increasing
readership and circulation, emphasizing strong local news and driving online growth.
This is a case where bigger really is better for employees.
You
will become part of a bigger, stronger company with more company-wide resources, which
will increase our ability to compete in todays media marketplace. Lee offers an
impressive array of training opportunities, including leadership training, online training
for supervisors and circulation managers, hands-on training for advertising salespeople
and extensive newsroom support and training programs.
The
combined company will offer greatly expanded career opportunities in small and large
properties in diverse markets, whether you like the big-city life of St. Louis, Chicago or
San Diego, warm-weather or northern climates, or the wide-open spaces of Montana and other
western states.
Also,
you will be part of a company that shares your passion for newspapers and a strong belief
in their future. Like Pulitzer, Lee has a strong news tradition and is committed to our
communities and employees.
1
The
Lee and Pulitzer cultures are similar. Lee believes in the importance of strong local
news, local editorial control and community leadership.
Over
time, you can expect to see a helpful emphasis on improving the newspaper to meet the
challenges of increasing readership in todays world. That will involve training and
a focus on key action steps, such as improving enterprise reporting and giving readers
relevant content they find interesting, entertaining and surprising.
Lee
admires what the Pulitzer family has done for journalism in St. Louis and throughout the
United States. We are committed to preserving that heritage.
Like
Pulitzer, Lee views newspapers as a public trust. Mary Junck, our chairman, president and
CEO, met personally with Pulitzer family members to assure them that Lee would be an
excellent steward for Pulitzer.
The
editorial platform statement in St. Louis, including its pledge to always remain
devoted to the public welfare, never be satisfied with merely printing the news (and)
always be drastically independent, has been a part of the newspaper every day since
1911, and we see no reason to change that now. Weve assured the Pulitzer family on
that point.
In
any acquisition, Lee has always been cautious about making changes to longstanding
editorial positions of the newspaper. We encourage our papers to have active, vocal
editorial boards but we leave it to our local publishers and editors to decide what
positions are best for their communities.
With
the purchase of Pulitzer, Lee will own all or part of 58 daily newspapers in 23 states.
Combined
circulation will be about 1.7 million daily and 2 million on Sunday. Lee will move from
12th to 7th place in daily circulation among all newspaper companies in the country. Lee
will become the fourth-largest in terms of daily newspapers owned. Among public newspaper
companies, Lee will move from 11th to 6th in publishing revenue.
As
in Lee, Pulitzers newspapers all operate leading websites in their markets.
Also
with the acquisition, Lee will operate a vast array of weekly newspapers and specialty
publications. With the addition of 100 from Pulitzer, including 38 weeklies in the St.
Louis market, Lee will own more than 300 non-dailies.
Combined,
well have about 10,700 employees.
Lee
has received a fully committed $1.55 billion credit facility led by Deutsche Bank and
SunTrust Bank. The facility consists of a seven year, $450 million revolving credit
and $1.1 billion of seven or eight year term loans at floating rates tied to the
companys leverage levels. The agreements have traditional covenants that allow
the company very good operating flexibility. Debt repayments in the early years of
the agreements are modest.
An
agreement of this nature would not have been possible without the strong cash flow
generation our company has historically demonstrated.
2
No. The purchase of Pulitzer expands Lees geographic reach into some fast-growing markets in the Southwest, and it enhances our position in other areas of the country, plus extends Lee into an attractive top 25 metro market. While we regularly evaluate proposals to buy, sell or exchange properties, we have no plans at this time to divest any of the Pulitzer newspapers.
Q: Lee has historically focused on smaller market properties and bills itself as the premier publisher of daily newspapers in midsize markets. How does this acquisition, particularly St. Louis, fit your strategy?
The
deal enhances Lees core position, gets us into markets in the rapidly growing
Southwest and extends our company into another metro market that plays into our core
competencies.
Pulitzer
properties like The Pantagraph in Bloomington, Ill., The Daily Herald in
Provo, Utah, and the Napa Valley Register in Napa, Calif., are obvious natural fits
with the bulk of our operations.
In
Tucson, the Arizona Daily Star is in a JOA operation similar in size and scope to
our partnership in Madison, Wis. Coincidentally, the president of the joint company and
the top advertising executive are former Lee executives, so our comfort level there is
high.
That
brings us to St. Louis, which we have concluded is an attractive market similar in many
respects to existing Lee markets:
| Pulitzer has built a strong platform in St. Louis, including the Post-Dispatch, the Suburban Journals, STLtoday.com and a direct-mail operation. The Suburban Journals alone have distribution of more than a million copies a week. |
| Pulitzer's platform with multiple titles in the market is similar to the Lee SBU approach you'd find in Madison, Lincoln and other Lee markets. |
| Market penetration, especially in the growing St. Louis suburbs, is well within the range of what we see in larger Lee markets. The Post-Dispatch has no daily newspaper competition on the Missouri side of the river and enjoys readership reach that is among the best of U.S. metro papers. |
| St. Louis is a Midwestern community with values like those in other Lee markets, including Mississippi River cities where Lee owns papers, like Davenport, Iowa, or La Crosse, Wis. |
| It is a regional hub for shopping, health care, education, sports and culture. |
| Residents enjoy high purchasing power, a low cost of living and relatively easy commuting. |
In
order of magnitude and opportunity for revenue growth, the transaction is remarkably
similar to Lees acquisition of Howard Publications and its 16 daily newspapers in
2002. Then, Lee grew by about 50 percent in circulation and 75 percent in revenue. With
Pulitzer, Lee will grow by about 60 percent in revenue and 50 percent in circulation.
The
Howard newspapers were integrated quickly, and the resulting company reflects the best of
both organizations.
3
Yes.
In
the first place, Pulitzer already has strong management in place, and we have been
impressed with both strategies weve seen and people weve met.
As
for Lees experience:
Two
of our largest newspapers operate in metro markets. The North County Times in
Oceanside and Escondido, Calif., is in the northern suburbs of San Diego. The Times
in Munster, Ind., circulates in the southeast suburbs of Chicago. Both papers were part of
the Howard Publications acquisition in 2002. Both have grown since the purchase.
Several
of Lees executives have metro market experience. Chief among them is Mary Junck, our
chairman, president and CEO, who joined Lee in 1999. She previously held several senior
executive positions at Times Mirror Company. From 1997 to 1999, she was executive vice
president of Times Mirror and president of Times Mirror Eastern Newspapers. She was
responsible for all newspaper operations in the region, including Newsday, The
Baltimore Sun, the Hartford Courant, The Morning Call and Southern
Connecticut Newspapers. From 1993 to 1997, she was publisher and chief executive officer
of The Baltimore Sun. From 1990 to 1992, she was publisher and president of the
St. Paul Pioneer Press, where she had served as president, general manager and
senior vice president since 1985.
We
expect to have a good relationship with Gannett Co., Inc., as our partners in Tucson.
The
joint operating agreement in Tucson has been in place since 1940. Pulitzer became a
partner in 1971 and Gannett bought its half-interest in 1977.
Pulitzer
oversees the news operations for the Arizona Daily Star, a morning newspaper with
circulation of about 100,000 daily and 162,000 on Sunday. Gannett operates the Tucson
Citizen, a 30,000-circulation afternoon newspaper six days a week.
With
the exception of the two newsrooms, joint operations of the two papers are controlled by
TNI Partners. Both Pulitzer and Gannett have three members on the TNI Board, which hires
the president. Coincidentally, the current president, Mike Jameson, is a former Lee
executive, as is the top advertising executive, Dan Adams. Were pleased to renew our
relationships with them.
The
current operating agreement in Tucson expires in 2015, but it can be renewed by either
party for successive periods of 25 years each.
We
dont expect widespread changes. By way of reference, we made no immediate changes at
the publisher level when we bought Howard Publications in 2002, other than filling a
vacant position. Most of the publishers and other key personnel are still with Lee.
We
have met or talked with every Pulitzer publisher and many of the top managers. Our overall
impression is that Pulitzer is a well-run company with many talented people in upper
management and on the front lines. Just as with Howard, we expect our other newspapers in
Lee to benefit from the influx of new talent and fresh ideas.
We do not expect Pulitzer family members to be actively engaged in the combined business, but will welcome their advice on preserving the Pulitzer heritage.
4
No plans have been made for staff reductions at any of the newspapers.
Nothing. To the extent that contracts exist, they will be honored.
Youll
see a lot of activity in the coming weeks and we promise more communication.
The
transaction is expected to close in the second quarter of calendar 2005.
As
always, talk with your supervisor, your human resources representative or your publisher.
Also,
although youre not yet a part of Lee, youre welcome to call our Open Door line
and leave a recorded message (anonymously, if you choose): 1-800-331-1510. Or you can send
an e-mail to opendoor@lee.net.
Additional Information
and Where to Find It
The proposed transaction will be submitted to Pulitzers stockholders for their
consideration, and Pulitzer will file with the SEC a proxy statement to be used to solicit
the stockholders approval of the proposed transaction, as well as other relevant
documents concerning the proposed transaction. STOCKHOLDERS OF PULITZER ARE URGED TO
READ THE PROXY STATEMENT REGARDING THE PROPOSED TRANSACTION AND ANY OTHER RELEVANT
DOCUMENTS FILED WITH THE SEC WHEN THEY BECOME AVAILABLE, AS WELL AS ANY AMENDMENTS OR
SUPPLEMENTS TO THOSE DOCUMENTS, BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION. A
free copy of the proxy statement, as well as other filings containing information about
Pulitzer, may be obtained at the SECs Internet site
(http://www.sec.gov). Copies of the proxy statement and the SEC filings that
will be incorporated by reference in the proxy statement can also be obtained, without
charge, by directing a request to James V. Maloney, Secretary, Pulitzer Inc., 900 North
Tucker Boulevard, St. Louis, Missouri 63101.
Participants in the
Solicitation
Pulitzer and its directors and executive officers and other members of management and
employees may be deemed to be participants in the solicitation of proxies from the
stockholders of Pulitzer in connection with the proposed transaction. Information
regarding Pulitzers directors and executive officers is available in Pulitzers
proxy statement for its 2004 annual meeting of stockholders, which was filed with the SEC
on April 2, 2004. Additional information regarding the interests of such potential
participants will be included in the proxy statement and the other relevant documents
filed with the SEC when they become available.
5
January 31, 2005
Dear Pulitzer Employees:
Im delighted that youre going to become part of Lee Enterprises, and I wish I could greet you personally right away.
The best we could do for now is send you this letter and post a brief video greeting, along with other information, at www.lee.net.
Lee is a 114-year-old company devoted to newspapers. Like Pulitzer, we are committed to quality journalism, our employees, our communities and the public trust.
Lee is based in Davenport, Iowa, and currently operates 44 daily newspapers in 19 states. Our newspapers include the Wisconsin State Journal in Madison, The Times of Northwest Indiana in Munster and the North County Times in Oceanside/Escondido, Calif.
When we join together, we will become the fourth largest U.S. newspaper publisher in terms of dailies owned and seventh largest in circulation, growing from 44 to 58 daily newspapers in 23 states, with new total circulation of 1.7 million daily and 2.0 million Sunday. Our annual revenue will rise to well over a billion dollars.
With the addition of about 4,000 people from Pulitzer, our combined company will have 10,700 employees. This means well all become part of a bigger, stronger company with more career opportunities.
Among the many reasons were excited about Pulitzer is the people weve met. Weve found them to be warm, smart and enthusiastic. Those of us already in Lee will try hard to make you feel the same way about us.
Im attaching a Q&A to provide a few more answers to questions that may be on your mind, and well post regular updates at www.lee.net/pulitzer. Youll also find a toll-free number there that youre welcome to call with questions or comments.
With best wishes,
Attachment: Q&A